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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Kristi Barlett“Take it all one day at a time and enjoy the journey.”

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Riverdale Actress, Ashleigh Murrary, wearing Alex Woo Princess Star Earrings
Mar 27, 2018
Life & Style - Princess Star Earrings
Riverdale Ashleigh Murray wearing Alex Woo Little Princess Star Earrings and Little Rock Star Single Note 2
Feb 09, 2018
Riverdale - Ashleigh Murray
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Dec 08, 2017
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Oprah Magazine - Little Icons
Apr 19, 2017
Oprah Magazine - Little Icons
People Style Watch - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Oct 25, 2016
People Style Watch - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Bustle - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Oct 25, 2016
Bustle - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Billboard -  Ariana Grande - Little Princess Kiss and Words Taken Arrow
Oct 25, 2016
Billboard - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Vogue Russia - Little Princess Star
Apr 08, 2016
Vogue Russia - Little Princess Star
Vogue Russia - Little Princess Bow
Mar 28, 2016
Vogue Russia - Little Princess Bow
Town & Country - Preppy Holiday Gift Guide
Dec 08, 2014
Town & Country - Preppy Holiday Gift Guide
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Feb 13, 2014
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Chicago Tribune - Valentine's Jewelry with Heart
Feb 06, 2014
Chicago Tribune - Valentine's Jewelry with Heart
LoveGold - Love Thyself
Feb 06, 2014
LoveGold - Love Thyself
Naluda Magazine - Simply Charming
Feb 01, 2014
Naluda Magazine - Simply Charming
LoveGold - Horsing Around & Wear for Good Fortune
Jan 27, 2014
LoveGold - Horsing Around & Wear for Good Fortune
Instore Magazine - Case In Point: Bridal-Party Perfect
Jan 27, 2014
Instore Magazine - Case In Point: Bridal-Party Perfect
Behati Prinsloo - Wearing Little Princess Diamond
Sep 04, 2013
Behati Prinsloo - Wearing Little Princess Diamond
Racked - 14 Mother’s Day Gifts That Say  ‘I Love You So Much I Ordered This in Time From the Internet’
May 08, 2013
Racked - 14 Mother’s Day Gifts That Say ‘I Love You So Much I Ordered This in Time From the Internet’
Self - Hot Like Stacy
Jun 01, 2012
Self - Hot Like Stacy
Hart of Dixie - Rachel Bilson
Oct 24, 2011
Hart of Dixie - Rachel Bilson
Blair Waldorf (Leighton Meester) of Gossip Girl wearing Alex Woo Little Princess Bow in 14kt White Gold with Diamonds
Nov 17, 2010
Gossip Girl - The Townie
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In