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Alex Woo Jewelry
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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Little Letters™
      • Mini Additions™
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
I am not this disease. This disease is a part of my history, but it is not my destiny.— Robin Roberts

Hello October!

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered monthly to your inbox.

As Seen In

Riverdale Actress, Ashleigh Murrary, wearing Alex Woo Princess Star Earrings
Life & Style - Princess Star Earrings
Riverdale Ashleigh Murray wearing Alex Woo Little Princess Star Earrings and Little Rock Star Single Note 2
Riverdale - Ashleigh Murray
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Oprah Magazine - Little Icons
Oprah Magazine - Little Icons
People Style Watch - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
People Style Watch - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Bustle - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Bustle - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Billboard -  Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Billboard - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Vogue Russia - Little Princess Star
Vogue Russia - Little Princess Star
Vogue Russia - Little Princess Bow
Vogue Russia - Little Princess Bow
Town & Country - Preppy Holiday Gift Guide
Town & Country - Preppy Holiday Gift Guide
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Chicago Tribune - Valentine's Jewelry with Heart
Chicago Tribune - Valentine's Jewelry with Heart
LoveGold - Love Thyself
LoveGold - Love Thyself
Naluda Magazine - Simply Charming
Naluda Magazine - Simply Charming
LoveGold - Horsing Around & Wear for Good Fortune
LoveGold - Horsing Around & Wear for Good Fortune
Instore Magazine - Case In Point: Bridal-Party Perfect
Instore Magazine - Case In Point: Bridal-Party Perfect
Behati Prinsloo - Wearing Little Princess Diamond
Behati Prinsloo - Wearing Little Princess Diamond
Racked - 14 Mother’s Day Gifts That Say  ‘I Love You So Much I Ordered This in Time From the Internet’
Racked - 14 Mother’s Day Gifts That Say ‘I Love You So Much I Ordered This in Time From the Internet’
Self - Hot Like Stacy
Self - Hot Like Stacy
Hart of Dixie - Rachel Bilson
Hart of Dixie - Rachel Bilson
Blair Waldorf (Leighton Meester) of Gossip Girl wearing Alex Woo Little Princess Bow in 14kt White Gold with Diamonds
Gossip Girl - The Townie
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In