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Alex Woo Jewelry
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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Mini Additions™
      • Letters + Numbers
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Love
    • Gifts for Summer
    • Gifts for Dog Lovers
    • Gifts for Lunar New Year
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
Change isn't a sprint, it's a marathon, a slow, steady marathon.— Opal Lee

Hello Summer

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered directly to your inbox.

As Seen In

Riverdale Actress, Ashleigh Murrary, wearing Alex Woo Princess Star Earrings
Mar 27, 2018
Life & Style - Princess Star Earrings
Riverdale Ashleigh Murray wearing Alex Woo Little Princess Star Earrings and Little Rock Star Single Note 2
Feb 09, 2018
Riverdale - Ashleigh Murray
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Dec 08, 2017
Fashionista - What to Gift a Friend Who's Just Like a Character on Your Favorite TV Show
Oprah Magazine - Little Icons
Apr 19, 2017
Oprah Magazine - Little Icons
People Style Watch - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Oct 25, 2016
People Style Watch - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Bustle - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Oct 25, 2016
Bustle - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Billboard -  Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Oct 25, 2016
Billboard - Ariana Grande - Little Princess Kiss and Limited Edition Taken Arrow
Vogue Russia - Little Princess Star
Apr 08, 2016
Vogue Russia - Little Princess Star
Vogue Russia - Little Princess Bow
Mar 28, 2016
Vogue Russia - Little Princess Bow
Town & Country - Preppy Holiday Gift Guide
Dec 08, 2014
Town & Country - Preppy Holiday Gift Guide
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Feb 13, 2014
Style Carrot - Gift Guide: Valentine's Day Hearts You'd Actually Want
Chicago Tribune - Valentine's Jewelry with Heart
Feb 06, 2014
Chicago Tribune - Valentine's Jewelry with Heart
LoveGold - Love Thyself
Feb 06, 2014
LoveGold - Love Thyself
Naluda Magazine - Simply Charming
Feb 01, 2014
Naluda Magazine - Simply Charming
LoveGold - Horsing Around & Wear for Good Fortune
Jan 27, 2014
LoveGold - Horsing Around & Wear for Good Fortune
Instore Magazine - Case In Point: Bridal-Party Perfect
Jan 27, 2014
Instore Magazine - Case In Point: Bridal-Party Perfect
Behati Prinsloo - Wearing Little Princess Diamond
Sep 04, 2013
Behati Prinsloo - Wearing Little Princess Diamond
Racked - 14 Mother’s Day Gifts That Say  ‘I Love You So Much I Ordered This in Time From the Internet’
May 08, 2013
Racked - 14 Mother’s Day Gifts That Say ‘I Love You So Much I Ordered This in Time From the Internet’
Self - Hot Like Stacy
Jun 01, 2012
Self - Hot Like Stacy
Hart of Dixie - Rachel Bilson
Oct 24, 2011
Hart of Dixie - Rachel Bilson
Blair Waldorf (Leighton Meester) of Gossip Girl wearing Alex Woo Little Princess Bow in 14kt White Gold with Diamonds
Nov 17, 2010
Gossip Girl - The Townie
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In