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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Deborah King"The great gift of the energy of the summer solstice is that it's designed to move you from one phase to the next on your terms."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Elle Magazine - Dakota Fanning wears our Collegiate Dartmouth!
Oct 13, 2016
Elle Magazine - Dakota Fanning wears our Collegiate Dartmouth!
Lux Bond & Green: Beantown Winning Teams
Jun 01, 2014
Lux Bond & Green: Beantown Winning Teams
Princeton Alumni Weekly - Reunion 2014
Jun 01, 2014
Princeton Alumni Weekly - Reunion 2014
WHERE Boston - Buy Me Souvenirs
Apr 14, 2014
WHERE Boston - Buy Me Souvenirs
Accessories Magazine - Editor's Blog: My Geographic Timeline
Jan 27, 2014
Accessories Magazine - Editor's Blog: My Geographic Timeline
Princeton Alumni Weekly - Holiday Gift Guide
Dec 01, 2013
Princeton Alumni Weekly - Holiday Gift Guide
Her Campus - The Best Holiday Gifts for Girls & Mom 2013: Over $100
Nov 18, 2013
Her Campus - The Best Holiday Gifts for Girls & Mom 2013: Over $100
Under The Button - Alex Woo Features Penn
Sep 24, 2013
Under The Button - Alex Woo Features Penn

Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In