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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Deborah King"The great gift of the energy of the summer solstice is that it's designed to move you from one phase to the next on your terms."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Complex - Let These Asian American Entrepreneurs Show You How to Up Your Self Care Game
May 05, 2021
Complex - Up Your Self Care Game
Schitt's Creek actress, Jennifer Robertson, wearing Alex Woo 14kt Autograph Letter "J" Earring Single Stud at the EW pre-SAG Awards party
Jan 21, 2020
Jennifer Robertson - Autograph Letter Earring Single Stud
Tony Award Nominee and Actress Caitlin Kinnunen wearing Autograph Letter C in 14kt Yellow Gold
Nov 05, 2019
Caitlin Kinnunen - Autograph Letter
Brianna Barnes wearing Alex Woo Little Autograph Letter B in 14k Yellow Gold
Sep 05, 2019
Brianna Barnes
Dancing with the Stars Professional Dancer Peta Murgatroyd wearing Alex Woo Little Autograph Letter M
1 comment ·Aug 08, 2019
Peta Murgatroyd - Autograph Letter M
The Bacholor's Brianna Barnes wearing Alex Woo Autograph Letter B
Aug 06, 2019
Brianna Barnes - Autograph Letter B
Marsai Martin wearing Alex Woo Autograph Ring
Jul 03, 2019
Marsai Martin - Autograph Ring
Working Mother - Graduation Gifts
Apr 23, 2019
Working Mother - Graduation Gifts
Laura Marano wearing Alex Woo Little Autograph Letter L
Apr 12, 2019
Laura Marano - Autograph Letter L
Giada De Laurentiis - Mommy & Me
Apr 02, 2019
Giada De Laurentiis - Mommy & Me
NY Metro Parents
Feb 06, 2019
NY Metro Parents
Giada De Laurentiis wearing Alex Woo Little Autograph Letter G with Mini Addition Citrus Slice
Dec 18, 2018
Giada De Laurentiis - Autograph Letter
Hollywood Life - What To Get Your BFF This Holiday Season featuring Alex Woo Autograph Collection
Dec 13, 2018
Hollywood Life - Presents For Your BFF
Alex Woo x Smith & Cult As Seen In Marie Claire Magazine
Dec 05, 2018
Marie Claire - Alex Woo x Smith & Cult
Style Meets Story - Alex Woo x Smith&Cult
Nov 26, 2018
Style Meets Story - Alex Woo x Smith&Cult
Food Network Star, Giada De Laurentiis, wearing Alex Woo Little Autograph G and Mini Shape Citrus Slice
3 comments ·Nov 21, 2018
Giada De Laurentiis - Autograph Letter
Girl's Life Magazine's 2019 Beauty To-Do List Plays Matchmaker with Alex Woo x Smith & Cult Autograph Collection
Nov 21, 2018
Girl's Life - Play Matchmaker
Singer Madison Beer wearing Alex Woo Little Autograph Earring in hashtag Legend Magazine
Nov 14, 2018
Hashtag Legend - Madison Beer
Medium Blonde - AWxSC Collaboration
Oct 18, 2018
Medium Blonde - AWxSC Collaboration
Alex Woo x Smith & Cult Collaboration :: Gotham
Oct 01, 2018
Gotham - Alex Woo x Smith&Cult
Peta Murgatroyd - Autograph Letter S
Sep 27, 2018
Peta Murgatroyd - Autograph Letter S
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In