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As Seen In

Schitt's Creek actress, Jennifer Robertson, wearing Alex Woo 14kt Autograph Letter "J" Earring Single Stud at the EW pre-SAG Awards party

Jan 21, 2020

Jennifer Robertson - Autograph Letter Earring Single Stud

Tony Award Nominee and Actress Caitlin Kinnunen wearing Autograph Letter C in 14kt Yellow Gold

Nov 05, 2019

Caitlin Kinnunen - Autograph Letter

Brianna Barnes wearing Alex Woo Little Autograph Letter B in 14k Yellow Gold

Sep 05, 2019

Brianna Barnes

Dancing with the Stars Professional Dancer Peta Murgatroyd wearing Alex Woo Little Autograph Letter M

Aug 08, 2019

Peta Murgatroyd - Autograph Letter M

The Bacholor's Brianna Barnes wearing Alex Woo Autograph Letter B

Aug 06, 2019

Brianna Barnes - Autograph Letter B

Marsai Martin wearing Alex Woo Autograph Ring

Jul 03, 2019

Marsai Martin - Autograph Ring

Working Mother - Graduation Gifts

Apr 23, 2019

Working Mother - Graduation Gifts

Laura Marano wearing Alex Woo Little Autograph Letter L

Apr 12, 2019

Laura Marano - Autograph Letter L

Giada De Laurentiis - Mommy & Me

Apr 02, 2019

Giada De Laurentiis - Mommy & Me

NY Metro Parents

Feb 06, 2019

NY Metro Parents

Giada De Laurentiis wearing Alex Woo Little Autograph Letter G with Mini Addition Citrus Slice

Dec 18, 2018

Giada De Laurentiis - Autograph Letter

Hollywood Life - What To Get Your BFF This Holiday Season featuring Alex Woo Autograph Collection

Dec 13, 2018

Hollywood Life - Presents For Your BFF

Alex Woo x Smith & Cult As Seen In Marie Claire Magazine

Dec 05, 2018

Marie Claire - Alex Woo x Smith & Cult

Style Meets Story - Alex Woo x Smith&Cult

Nov 26, 2018

Style Meets Story - Alex Woo x Smith&Cult

Food Network Star, Giada De Laurentiis, wearing Alex Woo Little Autograph G and Mini Shape Citrus Slice

Nov 21, 2018

Giada De Laurentiis - Autograph Letter

Girl's Life Magazine's 2019 Beauty To-Do List Plays Matchmaker with Alex Woo x Smith & Cult Autograph Collection

Nov 21, 2018

Girl's Life - Play Matchmaker

Singer Madison Beer wearing Alex Woo Little Autograph Earring in hashtag Legend Magazine

Nov 14, 2018

Hashtag Legend - Madison Beer

Medium Blonde - AWxSC Collaboration

Oct 18, 2018

Medium Blonde - AWxSC Collaboration

Alex Woo x Smith & Cult Collaboration :: Gotham

Oct 01, 2018

Gotham - Alex Woo x Smith&Cult

Peta Murgatroyd - Autograph Letter S

Sep 27, 2018

Peta Murgatroyd - Autograph Letter S

Peta Murgatroyd @ NYFW #WooSpotting

Sep 27, 2018

Peta Murgatroyd @ NYFW #WooSpotting

Put a Mini On it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix, Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20"s.