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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Mom
    • Gifts for Love
    • Gifts for Summer
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Emily Brontë"May is the month of expectation, the month of wishes, the month of hope."

May is here!

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Women's Health - Little Icons
Dec 06, 2016
Women's Health - Little Icons
Vogue - Activist VOTE
Nov 08, 2016
Vogue - Activist VOTE
UsWeekly - Activist VOTE
Nov 08, 2016
UsWeekly - Activist VOTE
Miami Herald - Little Activist VOTE
Oct 25, 2016
Miami Herald - Little Activist VOTE
Self - Little Activist PINK
Oct 25, 2016
Self - Little Activist PINK
International Business Times - Little Activist PINK
Oct 24, 2016
International Business Times - Little Activist PINK
The Knot - Little Activist PINK
Oct 24, 2016
The Knot - Little Activist PINK
Huffington Post - Little Activist PINK
Oct 24, 2016
Huffington Post - Little Activist PINK
Bisous - Little Activist PINK
Oct 24, 2016
Bisous - Little Activist PINK
She Finds - Little Activist PINK
Oct 24, 2016
She Finds - Little Activist PINK
People Magazine - Style Watch
Mar 10, 2016
People Magazine - Style Watch
W Magazine - Pet Friendly
Dec 11, 2014
W Magazine - Pet Friendly
InDesign - Designing Lives
May 01, 2013
InDesign - Designing Lives
Refinery29 - Get Charmed: Meet Celeb Jewelry Designer Alex Woo At Nordstrom
Mar 22, 2013
Refinery29 - Get Charmed: Meet Celeb Jewelry Designer Alex Woo At Nordstrom
Daily Candy - Election-Themed Goods That Get Our Vote
1 comment ·Oct 23, 2012
Daily Candy - Election-Themed Goods That Get Our Vote
Star Magazine - Political Style Statements
Oct 17, 2012
Star Magazine - Political Style Statements
Hollywood Reporter - Wilmer Valderrama and Eva Longoria Get Out the Latino Vote
Oct 11, 2012
Hollywood Reporter - Wilmer Valderrama and Eva Longoria Get Out the Latino Vote
People - Eva Longoria: Mane Attraction
Aug 03, 2012
People - Eva Longoria: Mane Attraction
WWD - Flower Power
Jul 01, 2008
WWD - Flower Power
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In