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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Deborah King"The great gift of the energy of the summer solstice is that it's designed to move you from one phase to the next on your terms."

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Bustle - Disney•Pixar Holiday Collection
Nov 16, 2018
Bustle - Disney•Pixar Holiday Collection
Alex Woo Disney Pixar Incredibles Icon As Seen On Her Universe's Ashley Eckstein
Jun 18, 2018
Ashley Eckstein - Incredibles Icon
As Seen In Star Magazine :: Wearing Alex Woo :: Disney•Pixar’s Incredibles 2
Jun 14, 2018
Star Magazine - Wearing Alex Woo
Alex Woo Disney Pixar Incredibles Icon As Seen On Her Universe's Ashley Eckstein on Incredibles Day
May 29, 2018
Ashley Eckstein @ Incredibles Day #WooSpotting
Alex Woo Disney Pixar's Incredibles 2 Collection featured on Disney/Style
May 10, 2018
Disney Style - Calling All Incredibles Fans
Alex Woo As Seen In The Disney Fashionista Blog
May 01, 2018
Disney Fashionista - Necklaces Fit For A Hero
Disney Style - Bringing the Spirit of Disney·Pixar's Coco
Nov 22, 2017
Disney Style - Bringing the Spirit of Disney·Pixar's Coco
HelloGiggles.com - Disney·Pixar's Coco Collection
Nov 17, 2017
HelloGiggles.com - Disney·Pixar's Coco Collection
Pop Sugar - The Newest Finding Dory Gear
May 25, 2016
Pop Sugar - The Newest Finding Dory Gear
Disney Examiner - Find Dory (and Nemo) in This Fine Jewelry Collection
May 25, 2016
Disney Examiner - Find Dory (and Nemo) in This Fine Jewelry Collection

Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In