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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Charles Schulz“Happiness is a warm puppy.”

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Ally Maki - WooSpotting
Aug 26, 2019
Ally Maki - WooSpotting
Bethany Joy Lenz - TODAY Show
Aug 19, 2019
Bethany Joy Lenz - TODAY Show
Dancing with the Stars Professional Dancer Peta Murgatroyd wearing Alex Woo Little Autograph Letter M
1 comment ·Aug 08, 2019
Peta Murgatroyd - Autograph Letter M
The Bacholor's Brianna Barnes wearing Alex Woo Autograph Letter B
Aug 06, 2019
Brianna Barnes - Autograph Letter B
Actress Julianne Hough wearing Alex Woo Little Luck Elephant while on a safari holiday
Aug 01, 2019
Julianne Hough in Tanzania #WooSpotting
Pearson Actress, Bethany Joy Lenz, wearing Alex Woo Little Letter K during People Now interview
Jul 19, 2019
Bethany Joy Lenz - People Now
Bethany Joy Lenz, Actress of Suits Spinoff Pearson, wearing Alex Woo Little Letter K
Jul 17, 2019
Bethany Joy Lenz - New York Live
Julianne Hough in Uganda #WooSpotting
Jul 16, 2019
Julianne Hough in Uganda #WooSpotting
Marsai Martin wearing Alex Woo Autograph Ring
Jul 03, 2019
Marsai Martin - Autograph Ring
Kimmy Shields, Actress of Insatiable, wearing Alex Woo Mini Additions™ Cluster featuring Mini Fruits
Jun 28, 2019
Kimmy Shields - Mini Additions™ Cluster
Julianne Hough wearing Alex Woo Luck Elephant
Jun 26, 2019
Julianne Hough - Luck Elephant
Nina Dobrev wearing Alex Woo Little Rock Star Lightning Bolt in Imagista Magazine, Issue 8
May 08, 2019
Imagista - Nina Dobrev
Laura Marano wearing Alex Woo Little Autograph Letter L
Apr 12, 2019
Laura Marano - Autograph Letter L
Giada De Laurentiis - Mommy & Me
Apr 02, 2019
Giada De Laurentiis - Mommy & Me
Food Network Star, Giada De Laurentiis, wearing Alex Woo Little Autograph G and Mini Shape Citrus Slice
3 comments ·Nov 21, 2018
Giada De Laurentiis - Autograph Letter
Bachelor and Bachelor in Paradise Star Kristina Schulman wearing Alex Woo Fusion Little Letter K in 18K Yellow Gold and Sterling Silver
Nov 20, 2018
Kristina Schulman - Fusion K
Valerie Bertinelli wearing Alex Woo Little Faith Fleur de Lis in 14kt White Gold with Diamonds
Nov 20, 2018
Valerie Bertinelli - Gratitude Giveaway
Singer Madison Beer wearing Alex Woo Little Autograph Earring in hashtag Legend Magazine
Nov 14, 2018
Hashtag Legend - Madison Beer
Paris Berelc wearing Alex Woo Little Chinese Zodiac Signs Tiger in 14k Yellow Gold
Nov 12, 2018
Paris Berelc - Signs Tiger
Rosario Dawson wearing Alex Woo Little Activist VOTE
Nov 06, 2018
Rosario Dawson - Activist VOTE
Gina Rodriguez wearing Alex Woo Little Activist VOTE
Nov 05, 2018
Gina Rodriguez @ Miami Latino March #WooSpotting
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

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As Seen In