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  • JEWELRY
    Alex Woo Little Icons™
    SHOP BY COLLECTIONS
    Little Icons™
    Mini Additions™
    Letters + Numbers
    Animals
    Astrological Signs
    Lexeme
    Charitable
    Charms
    SHOP BY CATEGORIES
    Charms
    Earrings
    Bracelets
    Chains
    Rings
    CharmBar™ Custom
    Little MLB
    COLLABORATIONS
    Major League Baseball
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Anheuser-Busch
    My Little Pony
    Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Summer
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gifts for Mom
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
    • News & Press
    • Designer Timeline
    • Collaborations
Kristi Barlett“Take it all one day at a time and enjoy the journey.”

Summer Catch

Join our community and CHARM THE WORLD™ with exclusive insights, captivating stories, and irresistible offers delivered directly to your inbox!

As Seen In

Jamie Chung - Mini Addition Cluster Necklace
Jan 11, 2017
Jamie Chung - Mini Addition Cluster Necklace
People Style Watch - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Oct 25, 2016
People Style Watch - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Bustle - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Oct 25, 2016
Bustle - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Billboard -  Ariana Grande - Little Princess Kiss and Words Taken Arrow
Oct 25, 2016
Billboard - Ariana Grande - Little Princess Kiss and Words Taken Arrow
UsWeekly - Jana Kramer - Diamond Letter J
Oct 24, 2016
UsWeekly - Jana Kramer - Diamond Letter J
People Magazine - Jana Kramer - Diamond Letter J
Oct 03, 2016
People Magazine - Jana Kramer - Diamond Letter J
Whitney Port - NYFW #WooSpotting
Oct 03, 2016
Whitney Port - NYFW #WooSpotting
2016 ESSENCE Black Women in Hollywood - Serayah
Apr 06, 2016
2016 ESSENCE Black Women in Hollywood - Serayah
Zimmermann Show NYFW 2016 - Serayah
Apr 06, 2016
Zimmermann Show NYFW 2016 - Serayah
Daya Shoe Launch - Zendaya
Mar 10, 2016
Daya Shoe Launch - Zendaya
Woo Spotting - KeKe Palmer
Mar 09, 2016
Woo Spotting - KeKe Palmer
Woo Spotting - KeKe Palmer
Mar 09, 2016
Woo Spotting - KeKe Palmer
Woo Spotting - Mackenzie Mauzy
Oct 15, 2014
Woo Spotting - Mackenzie Mauzy
Jamie Chung wears our Little MLB San Francisco Giants!
Oct 14, 2014
Jamie Chung wears our Little MLB San Francisco Giants!
#WooSpotting: January Jones
Sep 12, 2014
#WooSpotting: January Jones
People Magazine - Orange Is The New Black
Jun 09, 2014
People Magazine - Orange Is The New Black
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Apr 05, 2014
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Anna Sophia Robb at NYC's Super Saturday Night!
Feb 01, 2014
Anna Sophia Robb at NYC's Super Saturday Night!
The Carries Meet! AnnaSophia Robb Meets Sarah Jessica Parker
Dec 09, 2013
The Carries Meet! AnnaSophia Robb Meets Sarah Jessica Parker
Marie Claire - Christina Applegate Wants Your Help
Oct 28, 2013
Marie Claire - Christina Applegate Wants Your Help
Carrie Diaries Season 2 - Little Letter C
Oct 25, 2013
Carrie Diaries Season 2 - Little Letter C
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In