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Alex Woo Jewelry
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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Little Letters™
      • Mini Additions™
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Fall
    • Gifts for Love
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
I am not this disease. This disease is a part of my history, but it is not my destiny.— Robin Roberts

Hello October!

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered monthly to your inbox.

As Seen In

Alex Woo in Kommersant Russia
Kommersant Russia - Alex Woo
Ashleigh Murray as Josie on CW's Riverdale wearing Alex Woo Rock Star Single Note 2 in Sterling Silver
Riverdale - Ashleigh Murray
Camila Mendes as Veronica on CW's Riverdale wearing Alex Woo Mini Addition Heart in Sterling Silver
Riverdale - Camila Mendes
Alex Woo in Tatler Russia :: inspired by Miss Peregrine's Home for Peculiar Children
Tatler Russia - Mini Bee Earrings
Hello! Russia :: August 2018 issue :: Alex Woo Little Activist Paw
Hello! Russia
NY Metro Parents
NY Metro Parents
Hollywood Life - What To Get Your BFF This Holiday Season featuring Alex Woo Autograph Collection
Hollywood Life - Presents For Your BFF
Alex Woo x Smith & Cult As Seen In Marie Claire Magazine
Marie Claire - Alex Woo x Smith & Cult
Behati Prinsloo wearing Alex Woo Little Letter G in Star Magazine
Star Magazine - Wearing Alex Woo
Style Meets Story - Alex Woo x Smith&Cult
Style Meets Story - Alex Woo x Smith&Cult
Girl's Life Magazine's 2019 Beauty To-Do List Plays Matchmaker with Alex Woo x Smith & Cult Autograph Collection
Girl's Life - Play Matchmaker
Bustle - Disney•Pixar Holiday Collection
Bustle - Disney•Pixar Holiday Collection
As Seen In The Hollywood Reporter :: Fashion Designers Get Political :: Alex Woo Activist VOTE
The Hollywood Reporter - Fashion Designers Get Political
Medium Blonde - AWxSC Collaboration
Medium Blonde - AWxSC Collaboration
Mackenzie Foy wearing Alex Woo Little Vegas Heart and Mini Addition Heart in Oct Nov issue of Seventeen Magazine
Seventeen - Mackenzie Foy
Alex Woo x Smith & Cult Collaboration :: Gotham
Gotham - Alex Woo x Smith&Cult
InStyle KIDS :: Alex Woo Luck Horseshoe in 14kt Yellow Gold
Instyle KIDS Russia - Luck Horseshoe
Tatler Russia March 2018 Issue :: Alex Woo Words Dream Cloud
Tatler Russia - Words Dream Cloud
As Seen In Star Magazine :: Wearing Alex Woo :: Disney•Pixar’s Incredibles 2
Star Magazine - Wearing Alex Woo
Seventeen Magazine May + June 2018 Charmed Life
Seventeen - Charmed Life
Fort Lauderdale - Bailee Madison
Fort Lauderdale - Bailee Madison
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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As Seen In