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  • JEWELRY
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    Alex Woo Little Icons™
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    Major League Baseball
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    Anheuser-Busch
  • NEW ARRIVALS
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  • GIFTS
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    • Gifts for your Love
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  • OUR PROMISE
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Cynthia Ozick“We often take for granted the very things that most deserve our gratitude.”

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As Seen In

Ashleigh Murray as Josie on CW's Riverdale wearing Alex Woo Rock Star Single Note 2 in Sterling Silver
Mar 07, 2019
Riverdale - Ashleigh Murray
Camila Mendes as Veronica on CW's Riverdale wearing Alex Woo Mini Addition Heart in Sterling Silver
Mar 07, 2019
Riverdale - Camila Mendes
Alex Woo in Tatler Russia :: inspired by Miss Peregrine's Home for Peculiar Children
Feb 28, 2019
Tatler Russia - Mini Bee Earrings
Hello! Russia :: August 2018 issue :: Alex Woo Little Activist Paw
Feb 26, 2019
Hello! Russia
NY Metro Parents
Feb 06, 2019
NY Metro Parents
Hollywood Life - What To Get Your BFF This Holiday Season featuring Alex Woo Autograph Collection
Dec 13, 2018
Hollywood Life - Presents For Your BFF
Alex Woo x Smith & Cult As Seen In Marie Claire Magazine
Dec 05, 2018
Marie Claire - Alex Woo x Smith & Cult
Behati Prinsloo wearing Alex Woo Little Letter G in Star Magazine
Dec 03, 2018
Star Magazine - Wearing Alex Woo
Style Meets Story - Alex Woo x Smith&Cult
Nov 26, 2018
Style Meets Story - Alex Woo x Smith&Cult
Girl's Life Magazine's 2019 Beauty To-Do List Plays Matchmaker with Alex Woo x Smith & Cult Autograph Collection
Nov 21, 2018
Girl's Life - Play Matchmaker
Bustle - Disney•Pixar Holiday Collection
Nov 16, 2018
Bustle - Disney•Pixar Holiday Collection
As Seen In The Hollywood Reporter :: Fashion Designers Get Political :: Alex Woo Activist VOTE
Nov 02, 2018
The Hollywood Reporter - Fashion Designers Get Political
Medium Blonde - AWxSC Collaboration
Oct 18, 2018
Medium Blonde - AWxSC Collaboration
Mackenzie Foy wearing Alex Woo Little Vegas Heart and Mini Addition Heart in Oct Nov issue of Seventeen Magazine
2 comments ·Oct 16, 2018
Seventeen - Mackenzie Foy
Alex Woo x Smith & Cult Collaboration :: Gotham
Oct 01, 2018
Gotham - Alex Woo x Smith&Cult
InStyle KIDS :: Alex Woo Luck Horseshoe in 14kt Yellow Gold
Sep 14, 2018
Instyle KIDS Russia - Luck Horseshoe
Tatler Russia March 2018 Issue :: Alex Woo Words Dream Cloud
Sep 12, 2018
Tatler Russia - Words Dream Cloud
As Seen In Star Magazine :: Wearing Alex Woo :: Disney•Pixar’s Incredibles 2
Jun 14, 2018
Star Magazine - Wearing Alex Woo
Seventeen Magazine May + June 2018 Charmed Life
Jun 11, 2018
Seventeen - Charmed Life
Fort Lauderdale - Bailee Madison
Jun 06, 2018
Fort Lauderdale - Bailee Madison
Alex Woo Disney Pixar's Incredibles 2 Collection featured on Disney/Style
May 10, 2018
Disney Style - Calling All Incredibles Fans
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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As Seen In