Our Story

 Our Little Icons™ stand for your stories - who you are, what you've done, where you've been - with an infinite number of meanings for each design. Wherever life takes you, your story begins here at Alex Woo...See the inspiring stories of amazing women and find out what their Little Icons™ and Mini Additions™ mean to them in our Charm The World™ section.

A link to your past, present and future
Recognizing what’s important
And cherishing what you hold dear

Remembering the good times
Learning from the bad
The undulating fabric of our lives

Layers of meaning
Endless interpretations
Each one unique
Yours and yours alone

A story waiting to be told
It’s what inspires you
Causes you to reflect
To share
To shine
To celebrate where life takes you