news & press
A true pioneer in the industry, Alex Woo remains one of the most recognized and innovative names in jewelry, with millions of devoted fans and collectors around the world.
Among the first designers to specialize in personalized fine jewelry, her iconic Little Icons™ collection quickly became a fashion favorite. The designs have been featured in leading magazines such as InStyle and W.
They have also been worn by television’s most stylish characters — from Carrie Bradshaw’s signature “C” necklace in The Carrie Diaries to standout moments throughout all six seasons of Gossip Girl and appearances on Riverdale.
Celebrities
Hollywood has long embraced Alex Woo’s signature charms.
“If you've ever spotted a celeb wearing an initial necklace or a delicate star or heart pendant, chances are it's designed by Alex Woo (her Hollywood fan club is massive).”
— People Magazine
Editorial
A curated archive of editorials from magazines, television, film, newspapers, and digital media celebrating Alex Woo jewelry through the years.
what insiders are saying
It was…impossible not to like her... Alex was passionate, creative, smart, caring, and had a megawatt smile that would light up the entire room. In an industry where so much that is applauded is derivative, reimagined, and predictable Alex Woo jewels were the holy grail of design—they were original.
Woo was an award-winning jewelry designer and is credited with being the first jewelry designer to specialize in personalization with her Little Icons Collections.
Alex sincerely wanted to create a legacy with joyful fine jewelry to celebrate life—and she succeeded. Alex was an incredible woman who was as kind and passionate as she was strong and intelligent... She was a remarkable person, a fierce and loyal friend, a trailblazing jewelry designer, a savvy businesswoman and a wonderful mom.
Rosario Dawson and Mira Sorvino has been spotted wearing this "VOTE" charm from Alex Woo... As they say, a timeless piece (to help you spread the word this November)!
Woo made her name with iconic charms that became cult faves thanks to prominent appearances on hit shows like "Gossip Girl".
The Alex Woo collection is versatile enough to fit every woman's interests.
