Our story begins here
1998 - 2001
Alex Woo wins the grand prize of the Women's Jewelry Association national design competition. The win inspired her to launch Alex Woo Inc. and she receives her first editorial feature in Marie Claire and InStyle magazines.
2003 - 2004
The DailyCandy writes an article about Alex Woo and the response is so overwhelming that the website can't handle the traffic and it completely shuts down. Woo also gains an A-list celebrity following when Kelly Ripa and Eva Longoria are seen wearing their lucky Little Numbers everywhere. The collection launches at Henri Bendel's and Intermix stores.
2005 - 2006
Selected as one of Crain's Business's "40 Under 40" rising stars and successful people in New York and is selected as one of JCK's Rising Stars.