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Alex Woo was an award-winning designer who had been designing personal and timeless jewelry for over twenty years. As a leading jeweler among a new generation of designers, her eponymous brand of premium fine jewelry charms remains one of the most recognized and coveted even after her tragic loss. Known for her sculptural charms that blend premium craftsmanship with personal storytelling, her legacy continues as a tribute to New York City.

A pioneer in the industry, she was the first jewelry designer to specialize in personalization with her most recognized and celebrated Little Icons Collections. Named as one of Crain’s New York Business’s 40 under 40, she attracted an established client list of fashion editors, influencers, and celebrities. In addition to being featured in top fashion magazines such as InStyle and W, she's also recognized as the designer behind the signature Carrie Bradshaw “c” necklace for The Carrie Diaries and her jewelry was featured on all 6 seasons of the popular TV Series Gossip Girl and Riverdale.

“It was…impossible not to like her... Alex was passionate, creative, smart, caring, and had a megawatt smile that would light up the entire room. In an industry where so much that is applauded is derivative, reimagined, and predictable Alex Woo jewels were the holy grail of design—they were original."Jennifer Gandia, co-owner of Greenwich St. Jewelers

“Alex sincerely wanted to create a legacy with joyful fine jewelry to celebrate life—and she succeeded. Alex was an incredible woman who was as kind and passionate as she was strong and intelligent... She was a remarkable person, a fierce and loyal friend, a trailblazing jewelry designer, a savvy businesswoman and a wonderful mom.” - Amanda Gizzi, Director of PR Jewelers of America

Just some of the celebrities, trendsetters, and newsmakers wearing Alex Woo jewelry. Browse the list of stars and a roundup of their best snaps for style inspiration and see what icon they chose.

A compilation of a few hundred editorials from countless magazines, television shows, movies, newspapers and blogs that have featured Alex Woo jewelry over the years.