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  • SHOP ALL
    • New Arrivals
    • Bestsellers
    • Graduation Gift Guide
  • COLLECTIONS
    • Little Icons™
    • Mini Additions™
    • Collaborations
    • Earrings
    • Rings
    • Chains
    • Custom Studio
  • NEWS & PRESS
  • OUR STORY
    • Alex Woo's Milestones
    • Behind the Charm
    • Partnerships
  • #CHARMTHEWORLD
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As Seen In

People Magazine - Style Watch
Mar 10, 2016
People Magazine - Style Watch
Newsday - ExploreLI Shopping: Bears!
Apr 21, 2014
Newsday - ExploreLI Shopping: Bears!
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Apr 05, 2014
Disney's Olivia Holt: Bears Pendant #WooSpotting!
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Apr 15, 2012
Wall Street Journal - A Chimp Family Stars in Nature Film From Disney
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
Apr 12, 2012
Instyle - What's Right Now! Why Freida Pinto Wears a Chimpanzee Necklace
In Touch - Stars Go Wild For Chimpanzee!
Apr 01, 2012
In Touch - Stars Go Wild For Chimpanzee!
Africa Geographic - Holiday Gift Ideas
Dec 01, 2011
Africa Geographic - Holiday Gift Ideas
WWD - Disney and Friends Makes More Friends
May 13, 2011
WWD - Disney and Friends Makes More Friends
InStyle - What's Right Now!
Apr 22, 2011
InStyle - What's Right Now!
Disneynature's African Cats
Apr 16, 2011
Disneynature's African Cats
ABC News - Jewelry Designer Alex Woo Designs Pendant Inspired by New Film "African Cats" to Benefit the AWF
1 comment ·Apr 13, 2011
ABC News - Jewelry Designer Alex Woo Designs Pendant Inspired by New Film "African Cats" to Benefit the AWF
put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

sustainable & ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

mix, layer & stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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