Alex Woo designs premium charms.

Proudly made with love in New York, our fine jewelry collections are designed with a passion for beauty and quality craftsmanship. Using the finest eco-friendly materials, we have over a thousand styles to celebrate your unique story and Charm the World™


The best things in life come in small packages and it isn't any different when it comes to our Mini Additions™. Wear one or multiples of these mini adornments and you'll Charm the World™ with your personal statement.