Rising above fleeting trends, Alex Woo’s designs dare to imagine fashion that is both personal and timeless with collections that infuse personal statements with lasting meaning and brilliance. Drawing inspiration from her travels and the light and movement in the world around her, Alex Woo’s universal designs are signified by a distinctive design aesthetic of sleek, feminine and wearable jewelry that has drawn a devoted clientele of fashion editors, stylists, trendsetters and celebrities.

From her celebrated little icon collections to her unique travel-inspired collections, the award-winning designer envisions pieces that will be passed through generations, creating jewelry with the same love with which it will be worn. With each piece meticulously handcrafted and each diamond hand selected, Alex Woo’s dedication to her pieces is reflected in designs signified by a feminine sensibility and optimistic charm.