American Way Magazine – Think Pink

Thanks to American Airlines’ American Way magazine for featuring our Tree of Life pendant, co-designed with Christina Applegate and benefits her foundation, Right Action for Women. Let’s all stand together and Think Pink for Breast Cancer Awareness month!

O, The Oprah Magazine – Branching Out for National Breast Cancer Awareness Month

A big thanks to Oprah Magazine for featuring our Tree of Life disc in their October issue! As a cause near and dear to Alex’s heart, she is most proud of this collaboration with Christina Applegate to benefit her breast cancer organization, Right Action for Women. – What’s Right Now! Christina Applegate Fights to Rid the World of Cancer


“Not sure how to celebrate Mother’s Day this year? Try taking a walk for a cause this weekend. We caught up with actress Christina Applegate, who through her own organization, Right Action for Women, champions the fight against women’s cancer.

Can’t make it to the walk? You can still give to the cause. Designer Alex Woo created a sterling silver Tree of Life necklace with proceeds going to Applegate’s charity.”

Read the full article here.

Marie Claire – Christina Applegate Wants Your Help

“We’ve known her since her “Married with Children” days and have gotten to love her even more through her hilarious movie roles and Broadway performances, but actress and mother Christina Applegate is now lending her voice to a powerful cause. Drawing on her own experience battling breast cancer, Applegate has created Right Action for Women, a foundation focused on providing information and resources on the disease.”

In an article on Marie Claire’s MCBulletin on Christina Applegate’s foundation Right Action for Women, we found a #WooSpotting of her wearing our Tree of Life pendant in 14kt Yellow Gold, designed together by Alex Woo with Christina herself.

Celeb Faves – Fave of the Day: Alex Woo BCA

“A cause close to her heart, having lost her mother to Breast Cancer when she was just 16 years old, Alex Woo designs to Live. Love. & Be Involved. Her commitment to helping others by regularly supporting Breast Cancer Awareness (BCA) charities by using her jewelry design talents to help raise awareness and make a difference makes Alex Woo one of our personal faves!”

Read the full article here.

Pricescope – Alex Woo’s Pendants for Breast Cancer Awareness

“October is National Breast Cancer Awareness Month and Alex Woo’s array of charitable pendants offers a lovely way to show support for the cause. The designer is one of many affected by breast cancer, as her mother passed away from the disease. Woo’s ongoing efforts to raise awareness and funds for breast cancer organizations is inspiring, and the following pendants are available at a variety of prices to give many people the opportunity to get involved.

Designs include “Tree of Life” pendants, which were created in collaboration with Christina Applegate, a breast cancer survivor, to support Applegate’s Right Action for Women foundation.

Alex Woo also offers the universal symbol for breast cancer, the mini ribbon, in 14k rose gold and silver with a portion of the proceeds to benefit breast cancer research.”

Read the full article here.

303 Magazine – Philanthropy a la Mode: East Coast, West Coast, and Beyond

Just in time for Breast Cancer Awareness month, 303 Magazine features our Open Arrow pendant, Tree of Life Disc, and Open Heart pendant. Show your support and remember to Live, Love, and Be Involved!

Read the full article here.

InStyle – Where Can I Find Christina Applegate’s Gold Tree Pendant?

Featured in the December issue is the country singer superstar Carrie Underwood with an exclusive interview about happiness and married life with her hockey-star husband. Also  featured in the Where Can I Find… You saw it. You want it. We found it section is Alex Woo’s jewelry.

“The necklace symbolizes balance, peace, and harmony – and it goes with everything!” – Christina Applegate

The actress worked with jeweler Alex Woo to design the delicate Tree of Life pendant.  It features seven leaves that symbolize the days of the week as a reminder to “live life to the fullest.”  Proceeds benefit the Right Action for Women organization in the fight against breast cancer.

MEET THE JEWELER – New York designer Alex Woo counts Halle Berry, Heidi Klum, and Eva Longoria Parker among her fans and aims to create personal pieces to fit everyone’s life. “I design for strong, confident women who like to share their own stories,” says Woo.  Her signature collection, Little Icons, includes delicate letter and number pendants, as well as astrological signs and good luck symbols.

USA Today – Products to give pink extra punch

Even though October conjures up images of falling leaves of crimson and gold, the month has become synonymous with a different color: pink. It’s Breast Cancer Awareness Month, and there are many ways to contribute to the cause. “I lost my own mother (when I was 16) to breast cancer, so it’s a cause very close to my heart,” says New York jeweler Alex Woo, who collaborated on a fundraising effort with breast cancer survivor, expectant mother and actress Christina Applegate. USA TODAY’s Cindy Clark checks out some fun new ways to get in the pink.

Branching out

Woo’s design includes seven leaves, which represent each day of the week, as a “reminder to live each day to its very fullest.” Net proceeds from the pendant will go to Applegate’s foundation Right Action for Women, which helps women at increased risk for breast cancer get the information and testing they need to beat the disease.

Audrey – The Giving Tree

My mother is someone I always admired. She was the most intelligent person I knew, and taught me so much about life.  She was also a sister and a best friend to me.  We loved shopping and spending time with each other, and was naturally an inspiration to me.  As a working mom, she always taught me to pursue my own dreams and be independent. So as a high school student, my life was shattered with the news of her diagnosis. A cancerous lump had been found in her breast, and she decided that she would have a mastectomy and have the whole breast removed.

After the surgery and rounds of radiation and chemotherapy, we now had to shop for different things – like wigs to cover her hair loss, and special bras and swimsuits to help accommodate for her lost breast.   Somehow she made it still fun and similar to our past shopping trips. We remained strong because we thought we would all get through it.

Although she had gotten better for some time, her cancer came back, and spread to her lymph nodes.  She had to stay at the hospital – so my father and I took shifts, and I would spend my days with her, and he would spend the nights breaking hospital rules to be beside her bed.  I naively thought she would be checking out of the hospital soon.

One of the days, I got a terrible cold, and my dad told me to stay home and rest.  He instead, went to hospital to accompany her.  It was that day, at the age of 39, she passed away.  When I was informed of the news, I could not believe it and thought it was a mistake.  I was shocked and grief-stricken.  Tears burst from me as I never had a chance to say a proper goodbye and tell her how much she truly meant to me.  Deep in my heart I knew my mom knew how much I loved her, but I still wished that I could have told her how much she meant to me and more.  I learned from that day onward how short and fragile life is, and my mother taught me one final lesson – to enjoy life and live each day to it’s fullest without any regrets.  And always tell the ones you love how much they mean to you.  Since that day, my father has taken on double-duty as both parents and a best friend and I became an advocate for breast cancer awareness.

Fast forward to 2008.  After receiving her breast cancer diagnosis, award-winning actress Christina Applegate created a foundation called Right Action for Women to educate women about what it means to be at “high risk” for breast cancer and encourage them to talk to their doctors about appropriate screening. Generously providing aid to individuals who were at increased risk for breast cancer and did not have insurance or the financial flexibility to cover the high costs associated with breast screenings, Christina brought much more attention to the cause .  At the same time, I had designed my Open Heart necklace, which was dedicated to raising funds to benefit breast cancer research and it was serendipitous that we had an opportunity to work together to help raise awareness in this fight.

During her treatments, Christina regularly wore my Open Heart pendant, so when her new foundation was started, we wanted to design a new piece together – what eventually became the Tree of Life.  In this design, we wanted to not only signify balance, peace and harmony in the shape of the tree and branches but also incorporate the feminine curves of a woman. The 7 leaves represent each day of the week, as a reminder to live each day to it’s fullest.

I also wanted to incorporate Christina’s experiences in dealing with breast cancer and she said  “This piece reminds me so much of the roses I made out of ribbons for my friends and family while in the hospital” and was so grateful “for creating such a beautiful piece to benefit Right Action for Women. Proceeds from the necklace will help women at high risk for breast cancer get the screenings and testing they need to beat this disease.” Partnering with Christina was an honor, given the inspiration she has provided to millions of young women.

When my mom found a lump in her breast, she was still in her 30′s, and thought it would go away.  But by the time she went to see a doctor, it was too late.  Thankfully today, there is not only better technology, but much more awareness about the importance of routine breast exams.  Early detection is the key and I encourage all women reading this article to be vigilant as well.  Life is so precious that you should always let  your loved ones know how much they mean to you.

To read more about Right Action for Women, please visit – Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer

Christina Applegate will always be known for her on-screen humor and charm, but after beating breast cancer, the star has also tacked on charitable spokesperson and co-designer to her resume! In honor of Breast Cancer Awareness Month, the pregnant actress lent a hand to jewelry designer Alex Woo to create a stylish new pendant necklace to raise money for her  Right Action for Women foundation. “This piece reminds me so much of the roses I made out of ribbons for my friends and family while in the hospital,” said Christina. “I am so grateful to Alex for creating such a beautiful piece to benefit Right Action for Women. Proceeds from the necklace will help women at high risk for breast cancer get the screenings and testing they need to beat this disease.” The tree and branches within the pendant–offered in both silver and gold–are designed to signify balance, peace, harmony and the curves of a woman. The seven leaves represent each day of the week, reminding women to live everyday to the fullest. To help ensure the early detection of breast cancer, visit and purchase your necklace just in time for Breast Cancer Awareness month in October. –Jessie Goldberg

Marie Claire – Pink Ladies

In Marie Claire’s lastest issue, they have listed thier most stylish pieces that support Breast Cancer research.  Christina Appelgate is pictured wearing the Tree of Life pendant she co-designed with Alex Woo.  Net proceeds of this beautiful necklace go directly towards Christina’s charity: Right Action for Women.

People Style Watch – Breast Cancer Awareness Month

Pick up the latest edition of People Style watch for the most stylish and charitable fashions that help support Breast Cancer research!  Christina Applegate is showing off Alex Woo’s Tree of Life in which the designer and actress collaborated on.  The Tree of Life represents harmony, hope and renewal with seven leaves to signify the days of the week and to live each day to its fullest. Christina designed this necklace with her loved ones in mind. This pendant is an everyday reminder of the important things in life and to stay vigilant about breast cancer awareness and the steps to early detection. The Tree of Life is a great way to cherise your loved ones and to support a wonderful charity.  100% of the net proceeds directly benefits Right Action for Women, a Christina Applegate foundation.

O Magazine – Shop Till You Stop Breast Cancer

Check out the October issue of Oprah Magazine! Oprah lists her favorite items that support breast cancer research, detection and treatment. A special edition of Alex Woo’s Tree of Life pendant is featured in Rose Gold vermeil!  The pendant was co-designed with breast cancer survivor Christina Applegate and is an everyday reminder to stay vigilant about breast cancer awarness and steps to early detection.  Net proceeds from the sale of the Tree of Life pendant directly benefit Right Action for Women, a Christina Applegate Foundation. Right Action for Women encourages women to learn facts and figures about breast cancer and provides funding for the expensive MRI screenings that help in early detection of breast cancer.  Christina designed this necklace with her loved ones in mind so share this with your loved ones and support a great cause.

Stand Up To Cancer

In a live, one-hour fundraising encore event to accelerate innovative cancer research, an amazing lineup of actors, musicians, athletes and journalists participated in the Stand Up To Cancer (SU2C) primetime roadblock television fundraising event simulcast commercial-free on ABC, CBS, FOX, NBC, Bio, Current TV, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, mun2, Showtime, Smithsonian Channel, The Style Network, TV One and VH1 and was hosted by network news anchors Katie Couric, Diane Sawyer and Brian Williams.  The broadcast aired in 195 countries and was dedicated to the 12 million U.S. cancer survivors, illustrating how groundbreaking research can change the tide in the fight against the disease.  Please donate to accelerate cancer research 1.888.90.STAND.

SU2C’s star-studded television special builds continuing public support and donations for cutting-edge cancer research that translates at a rapid pace from the laboratory to treatments and technologies benefitting patients. One-hundred percent of all donations received from the public will go directly to cancer research and the 2008 telecast helped raise over $100 million.

Christina Applegate, among the famous cancer survivors who underwent a double mastectomy, wore the Tree of Life pendant she designed with Alex Woo.  She has founded Right Action for Women, a foundation to aid those individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings.

US Weekly – Christina Applegate : Baby Joy!

On the cover of US Weekly is Bachelorette Ali Fedotowsky featuring the secrets of the proposal.  During the show, she wore Alex Woo’s Little Luck Elephant.

In the issue, is also a photo of Christina Applegate with her mom at last year’s Revlon Walk.  Wearing the Tree of Life that she and Alex Woo partnered to design and she admits she “knew I was going to be OK.”  With a baby on the way, we agree she is going to raise that child beautifully.

Town & Country – Must Have, Must Give

What’s Your Cause?

Want to make a real fashion statement?  Buy your next piece from a company that contributes part of the price to a charity that you believe in.

Featured is Alex Woo’s latest contribution towards fighting for breast cancer research and awareness designed with the award winning actress Christina Applegate called the Tree of Life pendant.

Audrey – We Love Woo!

Audrey September 2009We’ve always been a big fan of Alex Woo jewelry. We first featured her designs in 2003 when Audrey first arrived on the scene, and she’s been a regular within our pages since. 

She creates amazing designs, from simply bold to intricately minimalist. I especially love her Narissa collection (now in rose gold vermeil, my latest obsession!), with its organic/mosaic/faraway feel.

We love that she’s still going strong, and now she’s getting some serious celebrity love, too. 

The Korean girl band Girls’ Generation are sporting Alex Woo’s silver “9″ necklace. The nine-member pop group is mega big in Asia, and they have no shortage of fans on this side of the Pacific. 

My personal favorite from her icon collection is her “Little Princess” star earrings. A funky version of the classic diamond studs — I’d wear them anywhere! (Hint, hint!) 

Alex Woo’s latest project is a collaboration with Christina Applegate on a new design to fight breast cancer.  

The “Tree of Life” pendant represents harmony, hope and renewal, according to Alex, and each of the seven leaves serves as a reminder to live every day of the week to the fullest. Net proceeds go to Right Action for Women, a Christina Applegate Foundation, which encourages women to educate themselves about breast cancer and provides funding for the expensive MRI screenings that help in early detection. 

Alex’s mother passed away from breast cancer and since then the jewelry designer has been actively involved with a number of charities. She has a number of designs that benefit a variety of charities. – Posted by Anna M. Park in Audrey