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  • JEWELRY
    Most Popular
    SHOP BY COLLECTIONS
    Little Icons™
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    Charitable
    Alex Woo Little Icons™
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    COLLABORATIONS
    Major League Baseball
    My Little Pony
    Breast Cancer Research Foundation
    The Phantom of the Opera
    Sugarfina
    Anheuser-Busch
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Mother's Day
    • Gifts for your Love
    • Gifts for the Family
    • Gifts for Dog Lovers
    • Gift Cards
  • OUR PROMISE
    • Behind the Charm
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Cynthia Ozick“We often take for granted the very things that most deserve our gratitude.”

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As Seen In

Pearson Actress, Bethany Joy Lenz, wearing Alex Woo Little Letter K during People Now interview
Jul 19, 2019
Bethany Joy Lenz - People Now
People.com - 15 Perfectly Personal Jewelry Pieces to Gift Mom this Mother’s Day
Jun 06, 2018
People.com - 15 Perfectly Personal Jewelry Pieces to Gift Mom this Mother’s Day
People.com - Kate Upton
Oct 27, 2017
People.com - Kate Upton
People - Little Signs Arrow
Dec 22, 2016
People - Little Signs Arrow
People - Little Letter J
Dec 08, 2016
People - Little Letter J
People Style Watch - Ariana Grande - Little Princess Kiss and Words Taken Arrow
Oct 25, 2016
People Style Watch - Ariana Grande - Little Princess Kiss and Words Taken Arrow
People Magazine - Jana Kramer - Diamond Letter J
Oct 03, 2016
People Magazine - Jana Kramer - Diamond Letter J
People Magazine - I Really Love My....Little Rock Star Lightning Bolt
Apr 06, 2016
People Magazine - I Really Love My....Little Rock Star Lightning Bolt
People Magazine - Style Watch
Mar 10, 2016
People Magazine - Style Watch
People Magazine - Orange Is The New Black
Jun 09, 2014
People Magazine - Orange Is The New Black
People StyleWatch - What We're Buying: Summer Bags, Sexy Heels and Secret Sports Fan Jewelry
Jun 25, 2013
People StyleWatch - What We're Buying: Summer Bags, Sexy Heels and Secret Sports Fan Jewelry
People StyleWatch - The Hot New TV Show
Feb 12, 2013
People StyleWatch - The Hot New TV Show
People.com - Get Excited for Amazing ’80s Fashions on ‘The Carrie Diaries’ Tonight!
Jan 14, 2013
People.com - Get Excited for Amazing ’80s Fashions on ‘The Carrie Diaries’ Tonight!
People - Eva Longoria: Mane Attraction
Aug 03, 2012
People - Eva Longoria: Mane Attraction
People StyleWatch - Green Buy of the Month!
Aug 01, 2012
People StyleWatch - Green Buy of the Month!
People - Carrie Bradshaw’s Iconic Nameplate Necklace: Now and Then
Mar 29, 2012
People - Carrie Bradshaw’s Iconic Nameplate Necklace: Now and Then
People Style Watch - The Scoop on Jessica Alba’s Favorite New Necklace
Mar 07, 2012
People Style Watch - The Scoop on Jessica Alba’s Favorite New Necklace
People.com - Hit Or Miss? Kelly Ripa
Aug 12, 2011
People.com - Hit Or Miss? Kelly Ripa
People - Mother's Day Gift Guide: Heidi Klum
Apr 28, 2011
People - Mother's Day Gift Guide: Heidi Klum
People.com — Christina Applegate Hits the Red Carpet — 4 Weeks After Baby!
Feb 24, 2011
People.com — Christina Applegate Hits the Red Carpet — 4 Weeks After Baby!
People Style Watch - Fun & Personal Jewelry!
Jan 01, 2011
People Style Watch - Fun & Personal Jewelry!
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and designed to make your necklace extra personal. Pair them with Little Icons™ or cluster them together.

Sustainable & Ethical

Our designs are created using sustainable and ethically sourced precious materials and full-cut diamonds. Every piece is hand-finished in our New York City studio.

Mix Layer & Stack

LITTLE ICONS™ are solid three dimensional sculpture charms. Each design glides on a faceted diamond cut ball chain with a lobster clasp available in 16", 18", or 20".

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As Seen In