Jewelry For a Cause

Modern Jeweler January 2008Whenever you talk to retail jewelers about what really makes their business tick, the answer is invariably the same: passion. It’s this passion for the profession that sets the independent jeweler apart from their retail competitors. Such passion is carried through for clients and the community, above and beyond the profit motive. This month, we talked to independent jewelers about cause-related jewelry they sell. Most had a fervent interest… Highlighted in Jewelry for a Cause, Alex Woo’s “Sweni” small horn pendant in 14k gold with diamonds is featured alongside a quote from Kathy Azarmi-Rose, owner of the wonderful one-of-a-kind fashion boutique Kaviar & Kind that is regularly seen and heard in Vogue, Lucky, Daily Candy and other magazines.

Wild Side
“It is beautiful when a designer is able to draw inspiration from nature like Alex Woo did on her trip to the Sabi Sands Private Game Reserve and Kruger National Park in South Africa and give back for that inspiration. I love the weight and design of the ‘Sweni’ collection. It’s a natural femininity that is simple and timeless.” — Kathy Azarmi-Rose, Kaviar & Kind, Los Angeles, California

Alex Woo is donating a portion of proceeds to the African Wildlife Foundation in a new and exciting partnership. Since 1961, AWF has been working with the people of Africa to ensure that the wildlife and wild lands of Africa endure forever.