Pint-size earrings pay tribute – and a portion of their proceeds – to breast cancer research. Pin on a pair of Alex’s Mini Addition Breast Cancer Ribbon Earrings to show that big loves comes in small packages.

Style File: Jewelry designer Alex Woo’s summertime-perfect pendants

Here’s an ice cream cone guaranteed not to melt. Jewelry designer Alex Woo, who works out of her studio near Rockefeller Center, has dreamed up a great way to celebrate summer.

I Scream, You Scream, We All Scream for Ice Cream…Jewelry By Jennifer Heebner, Senior Editor

July is National Ice Cream Month—and Sunday was National Ice Cream Day. Show your taste with one of these sweet jewelry styles.

Alex Woo’s Mini Addition Ice Cream Cones with Diamonds are featured.

With the celebration of Mother’s Day upon us, People Magazine’s May 9th issue fills you in on how to gift your Mom like the star that she is! From candles to candy, People found the goodies celebrities like to give and get…

With personalized jewelry, you can make it meaningful with the kid’s initials and birthstones. Amongst an array of trendy personalized jewelry, Alex Woo is perfectly nestled into the mix with her Little Number Collection worn by Heidi Klum!

Heidi Klum wears Alex Woo’s 14kt yellow gold “Little Number 4” necklace (she has four kids) and sterling silver Mini Heart.

Kelly Ripa loves Alex Woo’s Little Numbers too! Ripa has been seen wearing a diamond “Little Number 3” for her three beautiful children.

The greatest thing about US Weekly’s  May 2^nd, 2011 issue isn’t the Dancing With The Stars gossip!

Mom’s the word! Celebrate her on May 8th with star adored gifts featured in US Weekly’s Mother’s Day Gift Guide, and the best ways to “Fill Her Jewelry Box!”

With a variety of glimmering gold and personalized pendants, Christina Applegate layers Alex Woo bling with her Jennifer Fisher necklace.

Alex Woo’s Little Letter “S” in 14kt gold and Mini Addition Heart in sterling silver are worn by Applegate to show her never-ending love for her daughter, Sadie.

Applegate can be added to the list of celebrities, including Halle Berry and Jennifer Lopez, who have chosen Alex Woo’s Little Letter collection to symbolize their children.

The legend of the curse of the “Evil Eye” – caused by the stare of a jealous person – has been around since the time of the Mesopotamians. The ancient Egyptians, Greeks and Romans all believed in the malevolent eye.

To this day, the evil eye remains an integral part of Middle Eastern culture and the belief has spread around the world. to deflect the malice of the evil eye, amulets with an eye-like appearance are worn as protection. Today, the protective eye is a popular talisman with many design interpretations that often include a sprinkling of diamonds.

Alex Woo’s Mini Addition Evil Eye with Diamond is featured.

With Kim Kardashian gracing the cover of the February 2011 edition of People Style Watch, its a sure bet that there’s going to be something good to be seen inside. With adorable charms, lucky numbers and more, these necklaces and bracelets are so unique! Wear one or try layering for a cool look.

And when it comes to fun and personal jewelry, Alex Woo makes the list for the must have charms for spring!

Making an appearance on the two page spread focusing on all of the most fun and fashionable charms, are Alex Woo’s “Little Letter G” sterling silver necklace paired with the “Mini Addition Heart” in 14k gold.

Celebrities like Heidi Klum have also been seen showing their love for the “Mini Addition Heart” paired with their favorite icon.

Scene and Heard

What’s new with Alex Woo? “We are introducing the new Mini Additions, as well as custom mix-and-match charm bracelets, and our newest icon collection – the Little Signs that are my modern interpretation of the zodiac symbols,” says the designer.

Chain Gang

Knoxville City View Magazine is recognizing breast cancer awareness in a big way.  They have listed their favorite fashionable finds that raise money for breast cancer research.  Among these finds is Alex Woo’s Mini Breast Cancer Ribbon.  Net proceeds of the newest addition to the mini collection go directly to breast cancer research. The Mini Breast Cancer Ribbon is a great way to show your support and to make a financial contribution to a needy cause.

Alex Woo’s jewelry has been delighting stylists, celebrities, and regular people like us.  She is probably best known for her trademark letter and number charms that can be mixed and matched, (as well as charms featuring small animals and other figures), which make the perfect everyday accessory.  But her offerings also include bolder styles and extend to rings, bracelets, earrings, and necklaces in different styles.  Her designs are inspired by her travels, as well as her native New York City.  She was named a Rising Star by the JCK Show Design Center and included in Crain’s Business’s “40 under 40” list of successful people in New York.  All of Woo’s designs are made right here in New York City.  We caught up with Woo recently to get to know her better…

ifashion: What is your favorite line to create, Spring or Fall?

Alex: My designs are classic and not really seasonal, however, I do enjoy designing my travel-inspired pieces because it’s a time that I can reflect upon a place I’ve visited, like Morocco, or Macchu Picchu.  Traveling is another passion of mine, and I like to reflect that through my work.

ifashion: Who is your favorite designer?

Alex: Diane Von Furstenberg.

ifashion: What personal quality do you believe is reflected in your work?

Alex: I was born and raised in New York City – and it’s an important part of who I am, so I wanted to make sure that my designs reflect the energy and vibrant aspect of this city as well.  I am very proud of the fact that my designs and jewelry are made in New York and I can continue to create opportunities to support local talent.

ifashion: Do you think a woman is sexier in sneakers or stilletos? Why?

Alex: Stilletos. Any shoe that elongates the leg makes a woman sexier.

ifashion: What is a tough lesson you have learned from being a designer?

Alex: Having your designs knocked off.  I’ve experienced this from both large chains as well as fellow designers that exhibit at the same shows that I do.  It’s really disheartening to see that especially from fellow designers given we’re all supposed to be original.

ifashion: Is there anything you would have done differently in your career so far?

Alex: No. I love what I do and the path I’m on.

ifashion: What was your most exciting moment as a designer?

Alex: Walking the Union Square market on a lazy Sunday morning and seeing for the first time, a stranger wearing one of my designs!

ifashion: Where do you see your line in 5 years?

Alex: Growing and expanding into new international markets.  We’re getting there already though and we continue to ship globally.  Today it was Hong Kong, Saudi Arabia, and Russia!

 ifashion: Where do you feel you were most successful and where did you feel at a low point? 

Alex: Fortunately for me, this has been a very positive journey, and I think it can only get better.

 ifashion: What do you think is the most important fashion piece a woman should have and a man should have? Why?

Alex: Just as every woman may have their favorite LBD, a woman should have a signature necklace.  Everyone can wear a necklace, and I think it’s the perfect way to express yourself.

 ifashion: What item do you think is worth splurging on?

Alex: A diamond pendant.  Diamonds are always classic and looks great on everyone.

 ifashion: How long does it take you to create a collection?

Alex: It can take anywhere from 1 month to a year to develop.

 ifashion: Do you create your own drawings?

Alex: Yes – of course.  I have a background in fine arts, and drawing is something that I always go back to.

 ifashion: If you weren’t a designer what would you be?

Alex: A food and travel writer.  I love to travel and I love to eat!

 ifashion: What is your philosophy about the art of fashion?

Alex: Fashion is what you make of it.  I like to keep an eye on the trends of the moment, but no one should be limited by it or follow it blindly.  It is important to know what looks good on you, and my view has always been that classic pieces are always a good investment.

 ifashion: What is one piece I should have in my closet this fall and what color should it be?

Alex: A tailored black blazer – you can never go wrong with this classic.

 ifashion: In your opinion, what is the worst fashion faux pas a person can commit?

Alex: Leaving the house without at least 1 piece of jewelry!

 ifashion: What is your favorite article of clothing that you own?

Alex: My Karl Lagerfeld denim coat.

 ifashion: What advice would you give to someone getting into the fashion industry?

Alex: Have a distinct vision, and stay true to it.

On Mother’s Day, about 26.2% of us will be buying Mom jewelry for her special day, according to the National Retail Federation.