JCK Rock Star, an original video series sponsored by JCK Magazine and Swarovski Gems, they challenged five acclaimed designers to create the most beautiful piece of jewelry using a range of Swarovski precision-cut genuine gemstones.

In their 6th Episode “Meet Alex” they introduce everyone to their fifth contestant, Alex Woo, founder of the Alex Woo jewelry line.  For the competition, Alex decides to use her travels as inspiration for her design.  Will technical difficulties and working with unfamiliar stones prevent her from creating the winning piece?  Watch and find out.

The winning piece will be featured in an original photo shoot in our June 2012 issue and will be showcased at the next JCK Las Vegas show.

Taylor Swift, turning only 20 this month, and youngest ever to win the Country Music Award’s Entertainer of the Year award — has landed on InStyle’s December cover wearing a glittery golden Oscar de la Renta dress.  Pick up the issue on newsstands December 20th and read the exclusive interview and also a feature on Alex Woo’s jewelry in the You saw it. You want it. We found it section.

“My life has been focused on telling a good story — hopefully a good one” – Taylor Swift

We love N.Y.C. designer Alex Woo’s pieces, and so do the stars.  Roberts wore Lucia earrings in sterling silver with a tailored blazer.  Also in 14kt yellow, white, and rose gold.

Meester’s delicate 14kt white gold and diamond Little Big Vegas Spade necklace complemented her feminine top.  Other pendants: a sterling silver spade and 14kt gold club.

Julia Roberts with Lucia Earrings on set of Eat Love Pray

Hoping to strike box office gold, Julia Roberts has taken on the best-selling memoir by Elizabeth Gilbert, Eat, Pray, Love and has wrapped up the New York City scenes.

In the film, she plays Elizabeth on an around the world journey of finding balance and searching for ‘everything’ across Italy, India, and Indonesia.  At 32 years old, Gilbert was educated, had a home and a husband, and successful career as a writer. However, she was depressed with her marriage, and often spending the night crying on her bathroom floor.  This memoir chronicles the author’s trip and what she discovers during her travels. 

As of February 2010, the book had remained on the New York Times Best Seller list for 158 weeks. 

Fun Fact: In the film, Julia Roberts can be seen wearing Alex Woo’s Lucia earrings in several scenes. Annette Bening wore the sparkly diamond Lucia pendant in the film The Women.

Official Website: http://www.letyourselfgo.com/ In theaters Aug 13

Meg Ryan with Alex Woo's Siri Pendant

Mary Haines (Meg Ryan) has a rich husband, an adorable 11-year-old daughter, a beautiful country home and a close-knit circle of friends. Her life is perfect…. or so her friends thought. The sweet, happily-wedded Mary finds her marriage in trouble when perfume sales girl Crystal Allen (Eva Mendes) gets her hooks into Mary’s man. Naturally, this situation becomes the hot talk amongst Mary’s socialite friends, especially the scandalmonger Sylvia Fowler (Annette Bening). Set in Manhattan with a band of A-list actresses also including Debra Messing, Jada Pinkett Smith and Candice Bergen, “The Women” is a modern adaptation of Clare Boothe Luce’s 1936 play. Prior to this film by Diane English, the play had been adapted into a feature film by George Cukor in 1939.

In the film, look for two of the most enduring actresses Meg Ryan and Annette Bening wearing Alex Woo jewelry. Meg Ryan wears Alex Woo’s Siri Pendant as she finds her way back and reinvents herself and Annette Bening wears the sparkly diamond Lucia pendant

Heating up television sets every weekday, the spicy VJ of Fuse’s Daily Download, Marianela has come a long way from her homeland of Buenos Aires, Argentina. As the daughter of two professional tango dancers, Marianela emerged into the entertainment business at a young age and it was there that she fell in love with music and dance. Today, her versatility and incredible persona handles Marilyn Manson one day and 50 Cent the next, bringing us closer to them and closer to her — quickly making her a favorite of Fuse’s viewers.

With photospreads in FHM and Maxim magazines and her monthly music column in Cosmogirl! celebrating her as television’s hottest VJ, she has become an increasingly popular guest correspondent in NBC’s “Access Hollywood” and “Extra” that all testify to her popularity.

On the show, she mixes Alex Woo’s hip, yet classic Eve and Lucia pendants for a new fashionable look.

Real Simple features one of Alex Woo’s most elegant collections, the Lucia.  Solid and elegantly sculpted the Lucia collection enlists a high contrast finish to capture light within its reflective surface.  The sterling silver Lucia earrings are the perfect addition to finish off a clean, polished look–perfect for the modern-day working business woman!

By Jenny Lee
Photographed by Fumito Shibasaki

You may not yet be familiar with her name, but Alex Woo will undoubtedly win you over with her designs.

I’m well aware that many women would not appreciate being called “cute” (mainly because we’d rather be referred to as drop-jaw gorgeous), but every now and then you come across someone who really exemplifies the best possible meaning of the word “cute,” which is how I felt when I met Alex Woo, 30, the jewelry designer who’s best known for her “little numbers” collection (an elegantly simple – and yes, cute – collection of pieces that are accented by well, you guessed it – numbers). But believe me, when I say “cute,” I mean petite and sweet with a winning smile, and so charming that you’re not even the least bit annoyed by the fact that she also happens to be incredibly talented.

Having grown up in New York City, she studied fine arts for most of her life, specializing in sculpture, but about three years ago she started to think that she would enjoy sharing her artistic vision with more people, and so she started designing the jewelry line. She finds the work extremely rewarding as she is still working with her hands (every piece is hand-finished and, of course, she’s the one who creates the molds), and she’s certainly fulfilled her desire to share as her work is carried in over 100 stores around the globe.

When I met her at her studio in Chinatown, she was wearing a number eight diamond necklace and I asked her to tell me about her most famous collection, which is reminiscent of the nameplates that Sex and the City brought back in style a few years ago, but better. She told me that it was an instant hit, and she thinks it has to do with the fact that people love personalization and secrets. “Everyone has a number that has a special meaning, maybe just for themselves, or maybe for some one special in their life.” Of course, I inquired about the number 8 that she was wearing and she said that she certainly changes day by day but her eight necklace was one of her favorites since eight is a lucky number in China.

Moving on to her newest collection, she explained that she was inspired by movement, light, and reflection. She went on to say that she really thinks about designing pieces for appropriate seasons, thinking ahead to whether people will need something for a turtleneck sweater or whether a bracelet will be seen on a totally bare arm in the heat of summer. The Nevis collection has very light pieces in fringe that have great movement. The Calypso line is delicate and each silver leaf is hand sculpted to make sure it reflects the precious gems they are paired with. And if you’re more interested in reflection but are looking for something with a bit more weight, then you’ll be drawn to the Lucia collection, which have a high contrast finish and is crafted to reflect the light and colors around you. Yes, maybe a lot of Woo’s work can be considered cute, but trust me, cute may be overused as a word, but in reality it’s pretty rare, and when you come across it, you’ll know. Visit Alexwoo.com.

Supermodel Daniela Urzi graces the cover of this month’s Ocean Drive. Inside the exclusive interview and fashion shoot, she wears several of Alex Woo stylish rings including the Lucia, Lindsay, Aspen, and Dakota.

Argentine supermodel Daniela Urzi’s life is good. From jet-setting from Buenos Aires to Paris to New York, she speaks four languages and is considered one of the hardest-working models in the business. But if you think she lives a frenzied nightlife of a hard-partying supermodel, she’d admits she prefers a night at home with her two miniature Maltese dogs, Picoletta and Picoletto (“tiny” in Italian).

With a love for travel, her hectic schedule sparked an interesting habit. “One of the first things I do when I wake up each morning is open my datebook and under that day’s entry, write down the city I’m in… at the end of the year, I’ll tally up the number of days I spent in each city.”

If only all of us could be so lucky…