We’re big fans of initial pendants—always have been, always will be, which is why NYC jewelry designer Alex Woo’s teeny-bopper “Little Letters” collection is cute as a BFF gift or even a hostess prezzie. Apparently, Kellan Lutz agrees—the ripped Twilight actor was spotted on numerous occasions rocking the 14kt yellow gold initial “K” pendant with his usual button-up/T-shirt combo. We’re kind of on the fence about this man jewelry…do you think it’s more high school and less hunk, or does it work?

The greatest thing about US Weekly’s  May 2^nd, 2011 issue isn’t the Dancing With The Stars gossip!

Mom’s the word! Celebrate her on May 8th with star adored gifts featured in US Weekly’s Mother’s Day Gift Guide, and the best ways to “Fill Her Jewelry Box!”

With a variety of glimmering gold and personalized pendants, Christina Applegate layers Alex Woo bling with her Jennifer Fisher necklace.

Alex Woo’s Little Letter “S” in 14kt gold and Mini Addition Heart in sterling silver are worn by Applegate to show her never-ending love for her daughter, Sadie.

Applegate can be added to the list of celebrities, including Halle Berry and Jennifer Lopez, who have chosen Alex Woo’s Little Letter collection to symbolize their children.

With Kim Kardashian gracing the cover of the February 2011 edition of People Style Watch, its a sure bet that there’s going to be something good to be seen inside. With adorable charms, lucky numbers and more, these necklaces and bracelets are so unique! Wear one or try layering for a cool look.

And when it comes to fun and personal jewelry, Alex Woo makes the list for the must have charms for spring!

Making an appearance on the two page spread focusing on all of the most fun and fashionable charms, are Alex Woo’s “Little Letter G” sterling silver necklace paired with the “Mini Addition Heart” in 14k gold.

Celebrities like Heidi Klum have also been seen showing their love for the “Mini Addition Heart” paired with their favorite icon.

We doesn’t love seeing a shirtless Kellen Lutz?! He was once again the runner up of People’s Shirtless Bracket coming in second to Taylor Lautner; but in our eye’s, Kellen will always be #1!  Here he is spotted walking around Studio City, CA looking cute in his shorts and Alex Woo Necklace.

Kellen is wearing his Alex Woo Little Letter K necklace layered with a vintage cross.

PUPPY LOVE

Hunky Twilight star Kellen Lutz was spotted walking around his neighborhood of L.A. with his neighbor’s cute pup!  Looks like the dog is enjoying getting all the smooches and attention! Wish we were getting those kisses!

Kellen is wearing his favorite Alex Woo Little Letter K Necklace layered with a cross.

Alex Woo’s jewelry has been delighting stylists, celebrities, and regular people like us.  She is probably best known for her trademark letter and number charms that can be mixed and matched, (as well as charms featuring small animals and other figures), which make the perfect everyday accessory.  But her offerings also include bolder styles and extend to rings, bracelets, earrings, and necklaces in different styles.  Her designs are inspired by her travels, as well as her native New York City.  She was named a Rising Star by the JCK Show Design Center and included in Crain’s Business’s “40 under 40” list of successful people in New York.  All of Woo’s designs are made right here in New York City.  We caught up with Woo recently to get to know her better…

ifashion: What is your favorite line to create, Spring or Fall?

Alex: My designs are classic and not really seasonal, however, I do enjoy designing my travel-inspired pieces because it’s a time that I can reflect upon a place I’ve visited, like Morocco, or Macchu Picchu.  Traveling is another passion of mine, and I like to reflect that through my work.

ifashion: Who is your favorite designer?

Alex: Diane Von Furstenberg.

ifashion: What personal quality do you believe is reflected in your work?

Alex: I was born and raised in New York City – and it’s an important part of who I am, so I wanted to make sure that my designs reflect the energy and vibrant aspect of this city as well.  I am very proud of the fact that my designs and jewelry are made in New York and I can continue to create opportunities to support local talent.

ifashion: Do you think a woman is sexier in sneakers or stilletos? Why?

Alex: Stilletos. Any shoe that elongates the leg makes a woman sexier.

ifashion: What is a tough lesson you have learned from being a designer?

Alex: Having your designs knocked off.  I’ve experienced this from both large chains as well as fellow designers that exhibit at the same shows that I do.  It’s really disheartening to see that especially from fellow designers given we’re all supposed to be original.

ifashion: Is there anything you would have done differently in your career so far?

Alex: No. I love what I do and the path I’m on.

ifashion: What was your most exciting moment as a designer?

Alex: Walking the Union Square market on a lazy Sunday morning and seeing for the first time, a stranger wearing one of my designs!

ifashion: Where do you see your line in 5 years?

Alex: Growing and expanding into new international markets.  We’re getting there already though and we continue to ship globally.  Today it was Hong Kong, Saudi Arabia, and Russia!

 ifashion: Where do you feel you were most successful and where did you feel at a low point? 

Alex: Fortunately for me, this has been a very positive journey, and I think it can only get better.

 ifashion: What do you think is the most important fashion piece a woman should have and a man should have? Why?

Alex: Just as every woman may have their favorite LBD, a woman should have a signature necklace.  Everyone can wear a necklace, and I think it’s the perfect way to express yourself.

 ifashion: What item do you think is worth splurging on?

Alex: A diamond pendant.  Diamonds are always classic and looks great on everyone.

 ifashion: How long does it take you to create a collection?

Alex: It can take anywhere from 1 month to a year to develop.

 ifashion: Do you create your own drawings?

Alex: Yes – of course.  I have a background in fine arts, and drawing is something that I always go back to.

 ifashion: If you weren’t a designer what would you be?

Alex: A food and travel writer.  I love to travel and I love to eat!

 ifashion: What is your philosophy about the art of fashion?

Alex: Fashion is what you make of it.  I like to keep an eye on the trends of the moment, but no one should be limited by it or follow it blindly.  It is important to know what looks good on you, and my view has always been that classic pieces are always a good investment.

 ifashion: What is one piece I should have in my closet this fall and what color should it be?

Alex: A tailored black blazer – you can never go wrong with this classic.

 ifashion: In your opinion, what is the worst fashion faux pas a person can commit?

Alex: Leaving the house without at least 1 piece of jewelry!

 ifashion: What is your favorite article of clothing that you own?

Alex: My Karl Lagerfeld denim coat.

 ifashion: What advice would you give to someone getting into the fashion industry?

Alex: Have a distinct vision, and stay true to it.

People magazine reveals the “50 Most Amazing Bodies” in a special double issue, sure to heat up your summer. 

Making the list, Kellan Lutz wears his favorite signature Little Letter K necklace by Alex Woo.  Fans are used to seeing… ahem, a little more of the Eclipse star, in his CK underwear ads – not that he minds. “I’m not a calorie counter by any means and I don’t run. I despise running,” Lutz, 25, says of how he stays so sculpted. But the Calvin Klein model – who plays brawny vampire Emmett Cullen – has a few tricks up his sleeve. To stay fit, “I cut back on candy” says the Eclipse star.

The Chicago Collection magazine is a valued source to both longtime Chicago residents and visitors for the finest the city has to offer in the arts, shopping and dining and style.

In the Coco Chanel & Igor Stravinksy feature as part of a story on trends related to summertime cinema, this season, we celebrate some of the year’s most anticipated and stylish films with a selection of star-inspired designs that is worthy of the big screen.  So whether you long to capture the fashionable flavor of your favorite celebs or simply have a penchant for playing dress up, Nicole Briese at Trend, helps you get into character with spotlight-stealing apparel, accessories and products made for a leading lady.

Coco Chanel is “often imitated but never duplicated,” as they say, but her classically timeless style is certainly worthy of emulation. Elegant essentials like an Ann Taylor jacket or a dainty Alex Woo Little Letters necklace lay the foundation for the kind of wardrobe that’s built to last.

Twilight heartthrob, Kellan Lutz, was spotted showing off his toned body while enjoying the sun in St.Maarten.  The chiseled actor topped People Magazine’s poll of who should play He-Man on the big screen, beating out fellow studs like Chris Evans, Channing Tatum and Alexander Skarsgard. 

Kellan is wearing his favorite signature Little Letter K necklace by Alex Woo, layered with his vintage cross.

Actor, action-movie star, farmhand, Calvin Klein underwear model, and nascent motivational speaker, Kellan Lutz is the man of the moment as Interview Magazine calls it.  With a number of roles including a handsome jock in 90210, a soldier stationed in Iraq in HBO’s Generation Kill (2008), and a vampire in the Twilight series he is the current superhero-in-waiting. 

Born in North Dakota and raised in Arizona it must not be easy being good looking and with a growing list of fan sites all over the web devoted to his mainstream masculinity

Kellan charmingly admits “I know a lot of people who run shirtless because they don’t want their clothes to get sweaty. I’m just a normal person. And I have four paparazzi who sit outside my house all day.”

During the interview and photo shoot, Kellan confidently wears Alex Woo’s Little Letter K with his cross. Read the full article at Interview Magazine

VMan magazine is celebrating Hollywood’s Hottest Men and front and center is Twilight heartthrob, new Calvin Klein underwear model and all-around hunk Kellan Lutz.  With a wave of teen fandom that has brought the 25-year-old actor a wave of killer roles, he is currently in negotiations to star in an indie action movie called Deathgames opposite Samuel L. Jackson.

Look for him on billboards near you and wearing Alex Woo’s Little Letter K.

San Antonio beat Cleveland 102-97 on Friday night, ending the Cavaliers’ eight-game winning streak and bringing the team closer to clinching the playoff spot as they are way ahead of the others teams in the West. 

That starry night, Eva Longoria Parker was wearing her E&T necklace again and posted this to her facebook page “We beat Cleveland! Go Spurs! http://bit.ly/dvOwNl“

Will Gossip Girl fuel a must-have necklace craze?

New York–After a mid-season break, the hit CW show Gossip Girl returns with an all-new episode on Monday, March 8, and jewelry will be getting a primetime spotlight.

Character Blair Waldorf will be back and sporting a signature jewelry piece that one designer is hoping will be the new horseshoe necklace (the trend fueled by character Carrie Bradshaw’s go-to bauble on Sex and the City).

In earlier seasons, Blair donned Alex Woo’s “Little Letters” diamond necklace featuring her initials, but her new signature will be the designer’s diamond “Fleur de Lis” necklace from the “Little Faith” collection, a symbol of purity and light befitting of Blair’s ideals and how she would like the world to see her (fans of the show familiar with the character’s cunning ways know otherwise).

In addition to the necklace’s time on air, the network is said to be launching a secret Gossip Girl promotion around it, making for some extra high-profile exposure.

Available in 14-karat white gold and encrusted with pave diamonds, the pendant features Alex Woo’s signature shiny beveled edges and the designer’s signature. The necklace retails for $728, but many of the designer’s pieces are also available in sterling silver at prices that are a little more high school friendly, with metal-only pendant necklaces retailing for $148 a piece.

A Gossip Girl veteran, Alex Woo has worked with the show’s costume department since the series’ first season, helping to incorporate jewelry that adds a personal, sometimes humorous, touch to each character.

The sidekicks of the show’s newest “Queen Bee,” Jenny Humphrey, each wear an Alex Woo “Little Number” necklace, symbolizing the girls’ social ranking with the numbers “1,” “2″ and “3.”

As for Jenny herself, whose persona is bold and rebellious, the costume department has often accessorized her with Woo’s “Little Vegas” spade necklace in yellow gold, from a collection of designs inspired by “Sin City chic.” The piece has often been layered with edgy, modern pieces, helping to add to Jenny’s fashion-forward character.

“I love that Gossip Girl uses my jewelry to help tell the stories of each of the characters,” Woo said in a media release. “It’s exactly the reason why I designed the collections–whether it’s a favorite number, or a lucky elephant, each icon represents something special and meaningful to the wearer.  It’s all about telling your own story and making it personal.”

VoCE, one of Japan’s hottest beauty and fashion magazines that also dishes entertainment and gossip, this month features Alex Woo’s jewelry. 

For those wondering who is on the cover, it is none other than Iconiq, Japan’s ‘Sinead O’Connor’ of J-Pop.  As the new face of Shiseido, a major Japanese cosmetic giant, she is getting plenty of press in the Far East for her new look and shaved locks.

In the Hollywood Beauty & Gossip feature, Monica talks about some of America’s biggest stars Jennifer Lopez, Halle Berry and Miley Cyrus as trendsetters and each of them wearing Alex Woo’s Little Icons Jewelry.

This is one style that is not ‘Lost in Translation’

Grammy-nominated star Taylor Swift graces the cover of Your Prom magazine’s Spring ’09 issue, hitting newsstands December 30th nationwide.

With the #1 album today and a string of singles in the top 10 charts, the 19-year-old country charmer, opened up to the mag about song-writing, and how she had her first kiss at 15 and who’d she love to go to prom with…. Gossip Girl star Chace Crawford! On the cover and in the feature, she wears Alex Woo’s Little Letter T & S and looks fantastic. Having attended over three proms so far, she certainly has perfected the right look.

Leighton Meester with Alex Woo Little Letters

Inside InStyle, Gossip Girl’s stylesetter flipped for this diamond Little Letters necklace by designer Alex Woo — the “BW” is for character Blair Waldorf’s initials — so she snagged an “L” for herself. Letters come in sterling silver, 14kt gold and diamonds. Combine several on one chain to spell out a word.

TV’s hottest show is back. Gossip Girl started its second season as the most provocative and wildly popular teen drama show on the air. With a perfect mixture of edginess, drama, and sexiness the show exploded into the pop culture consciousness and the characters and plot just gets better and better…

“Never Been Marcused” - Episode 2

“The Dark Night “ (September 15, 2008) Hottie Nate struggles between his feelings for Vanessa (Jessica Szohr) and his more-complicated-by-the-day relationship with Catherine. Jenny (Taylor Momsen) risks losing her internship when she is caught critiquing one of Eleanor Waldorf ‘s designs. Alex Woo jewelry was worn by several of the cast members. The Little Luck Horseshoe and Sweni Earrings were worn by Vanessa. Jenny was wearing Alex Woo’s Little Faith Peace Dove and her dad’s date was wearing the Vida Pendant!

“Bonfire of the Vanity” (November 11, 2008) Blair (Leighton Meester) does not approve of the new man, Cyrus Rose (hilarious guest star Wallace Shawn), in her mother’s life, so she makes it her mission to break up the lovebirds by any means necessary. Throughout the episode, she is seen wearing her “signature B & W” jewelry from Alex Woo.

In their first annual Personal Style Awards, ELLE salutes the hottest tastemakers–from screen sirens to neo-royals, rebel policos to indie rockers–with the chicest, most daring, individual looks.

“Designer darling” Jennifer Lopez and “Urban Cowgirl” Miley Cyrus, are both huge fans of jewelry designer, Alex Woo.  Even though both performers have very different styles, they both love the personalized pieces like JLo’s “m&e” from the Little Letters collection and Miley’s music note from Little Notes.

Paris Hilton doesn’t wear her heart on her sleeve — she wears it around her neck! She recently bought Alex Woo’s “Little B” Necklace to show her love for Benji Madden. Many moons ago, the American celebutante, television personality, actress, singer, and model also picked up three Little Number One necklaces by Alex Woo.

Known for her appearance on the television series The Simple Life, several film roles, and work in both modeling and singing, Paris Hilton created a name for herself at relatively early age by attending exclusive parties and being covered by the media. Although some detractors view her publicity as shallow, one cannot deny she is ambitious and driven to achieve, rather than simply basking in her family’s vast fortune, as do so many other socialites.