Gossip Girl | Alex Woo Jewelry

Lucky Shops 2011

Lucky magazine did it again with NYC’s ultimate fashion experience! This was Lucky Shops 8^th year of amazing deals and great shopping. With celebs like Bridget Moynahan, Stephanie March, Kaylee Defer from Gossip Girl and Abigail Breslin – it was sure to be a fabulous weekend of shopping and fun.

Everyone looked great, especially Abigail Breslin who was rockin’ the Little Rock Star Double Note 2! Alex was able to catch up with her, since the last time they saw each other at Super Saturday 14, as they both smiled for the cameras on the red carpet. The event lasted three days and saw 7,000 people total from 40 different states! I think it’s safe to say that everyone shopped til’ they dropped at the 8^th annual Lucky Shops.

Gossip Girl – The Townie

Blair Waldorf wears the Little Princess Bow

Blair (Leighton Meester) and Dan (Penn Badgley) join forces to track down an MIA Juliet (guest star Katie Cassidy).

In the episode, she is wearing again Alex Woo’s Little Princess Diamond Bow.

Gossip Girl – War at the Roses

Blair’s 20th birthday was the big event in episode 7 of season four of Gossip Girl. Called “War at the Roses” Blair and Chuck call a truce, even having a notarized treaty being drawn up. In the opening scene, Blair (Leighton Meester) is seen wearing Alex Woo’s Little Signs Scorpion.

Having had enough of Chuck (Ed Westwick) and Blair’s games, Serena (Blake Lively) and Nate (Chace Crawford) decide to plan an intervention. Musical guest Robyn performs in the episode. Penn Badgley, Taylor Momsen, Jessica Szohr, Kelly Rutherford and Matthew Settle also star.

The Hurt Locket – Blair Debuts Fleur de Lis!

New exciting episodes of TV’s sexiest drama, Gossip Girl, began airing on Monday, March 8th. The newest episode did not disappoint, as it was complete with salacious gossip, sex, drama and of course unmistakably chic wardrobe choices. Blair, always the revolutionary fashionista, was wearing her new signature diamond Alex Woo Fleur de Lis pendant throughout the entire episode. The delicate and refined pendant adds the exact right amount of sparkle and glitz to glam up any outfit, and it is the perfect go-to accessory for a classic beauty like Blair. Be sure to keep watching the new episodes of Gossip Girl to see all of the shocking, jaw-dropping moments that the characters have in store for us!

National Jeweler – Celebrity Style Jewelry

Will Gossip Girl fuel a must-have necklace craze?

New York–After a mid-season break, the hit CW show Gossip Girl returns with an all-new episode on Monday, March 8, and jewelry will be getting a primetime spotlight.

Character Blair Waldorf will be back and sporting a signature jewelry piece that one designer is hoping will be the new horseshoe necklace (the trend fueled by character Carrie Bradshaw’s go-to bauble on Sex and the City).

In earlier seasons, Blair donned Alex Woo’s “Little Letters” diamond necklace featuring her initials, but her new signature will be the designer’s diamond “Fleur de Lis” necklace from the “Little Faith” collection, a symbol of purity and light befitting of Blair’s ideals and how she would like the world to see her (fans of the show familiar with the character’s cunning ways know otherwise).

In addition to the necklace’s time on air, the network is said to be launching a secret Gossip Girl promotion around it, making for some extra high-profile exposure.

Available in 14-karat white gold and encrusted with pave diamonds, the pendant features Alex Woo’s signature shiny beveled edges and the designer’s signature. The necklace retails for $728, but many of the designer’s pieces are also available in sterling silver at prices that are a little more high school friendly, with metal-only pendant necklaces retailing for $148 a piece.

A Gossip Girl veteran, Alex Woo has worked with the show’s costume department since the series’ first season, helping to incorporate jewelry that adds a personal, sometimes humorous, touch to each character.

The sidekicks of the show’s newest “Queen Bee,” Jenny Humphrey, each wear an Alex Woo “Little Number” necklace, symbolizing the girls’ social ranking with the numbers “1,” “2″ and “3.”

As for Jenny herself, whose persona is bold and rebellious, the costume department has often accessorized her with Woo’s “Little Vegas” spade necklace in yellow gold, from a collection of designs inspired by “Sin City chic.” The piece has often been layered with edgy, modern pieces, helping to add to Jenny’s fashion-forward character.

“I love that Gossip Girl uses my jewelry to help tell the stories of each of the characters,” Woo said in a media release. “It’s exactly the reason why I designed the collections–whether it’s a favorite number, or a lucky elephant, each icon represents something special and meaningful to the wearer. It’s all about telling your own story and making it personal.”

InStyle – Where Can I Find Julia Roberts’s and Leighton Meester’s onscreen jewelry?

Instyle December 2009

Taylor Swift, turning only 20 this month, and youngest ever to win the Country Music Award’s Entertainer of the Year award — has landed on InStyle’s December cover wearing a glittery golden Oscar de la Renta dress. Pick up the issue on newsstands December 20th and read the exclusive interview and also a feature on Alex Woo’s jewelry in the You saw it. You want it. We found it section.

“My life has been focused on telling a good story — hopefully a good one” – Taylor Swift

We love N.Y.C. designer Alex Woo’s pieces, and so do the stars. Roberts wore Lucia earrings in sterling silver with a tailored blazer. Also in 14kt yellow, white, and rose gold.

Meester’s delicate 14kt white gold and diamond Little Big Vegas Spade necklace complemented her feminine top. Other pendants: a sterling silver spade and 14kt gold club.

Gossip Girl – How to Succeed in Bassness

Gossip Girl - How to Succeed in Bassness Another solid night of drama from Gossip Girl. In need of publicity for his new hotel, Chuck (Ed Westwick) decides to move up his club’s opening and enlists Serena’s (Blake Lively) help to get the word out to her celebrity clients. Feeling left out of the planning, Blair (Leighton Meester) attempts to win Chuck’s approval by secretly helping him with a problem concerning opening night. Dan (Penn Badgley) is unnerved when he finally watches one of Olivia’s (guest star Hilary Huff) infamous sex scenes with co-star and real-life boyfriend at the time, Patrick Robinson (guest star Simon Miller). Jenny (Taylor Momsen) is forced to choose between her relationship with Eric (Connor Paolo) and her new role as Queen Bee. Throughout the episode, she wears Alex Woo’s Little Luck Elephant in Gold.

Pictured Left: Taylor Momsen as Jenny
Photo Credit: Giovanni Rufino / The CW
© 2009 The CW Network, LLC. All Rights Reserved.

Gossip Girl – Dan de Fleurette

Gossip Girl - Season 3 - Dan de Fleurette What a great episode tonight of Gossip Girl. With guest stars from singer and actress Hilary Duff joining to start some drama on the Upper East Side for a multi-episode arc, to talk show host Tyra Banks and guest spots for designer Tory Burch and English fashion designer and actress Georgina Chapman of Marchesa, it was truly memorable. Memorable also for the number of Alex Woo jewelry that was featured.

Dan de Fleurette Episode Synopsis
It’s the first day of school at Constance Billard which means it’s also time for Jenny to take her rightful place as the new Queen Bee. Unfortunately for Jenny, Blair is more than happy to intervene when news reaches her that she may be needed back at Constance.

Meanwhile, Lily returns home to Rufus and her family to find that things are definitely not as she left them. Plus, a famous movie actress, Olivia Burke (Hilary Duff), enrolls at NYU in hopes of having a somewhat normal college experience, and is assigned to be Vanessa’s roommate. Guest star Tyra Banks appears as Ursula, an actress co-starring in Olivia’s movie and someone who Serena befriends.

Jenny wears Alex Woo’s Little Vegas Gold Spade and her followers each wear the Little Numbers 1, 2, and 3.

Pictured Left: Taylor Momsen as Jenny
Photo Credit: Giovanni Rufino / The CW
© 2009 The CW Network, LLC. All Rights Reserved.

Gossip Girl Fashion – Jenny Humphrey!

Gossip Girl Fashion Sept 2009

The Gossip Girl Fashion blog has spotted the fashionista wearing designs by her favorite jewelry designer, Alex Woo. She is seen wearing the gold spade pendant from the Little Vegas collection and the Sweni pendant. Looking good, girl!

Coolspotters: Alex Woo Little Big Vegas Spade and Leighton Meester

Leighton Meester Cool Spotters September 2009 Coolspotters blogs that Leighton Meester was seen wearing an Alex Woo Little Big Vegas Spade while filming scenes for the upcoming season of Gossip Girl!

As seen in People Magazine and in Sports Illustrated Swimsuit, the Little Vegas Collection brings the excitement and the thrill of Las Vegas right to you. The spade is one of the four suits in a deck of cards, whose symbol is shaped like an inverted valentine with a stem. Wear it alone or layer it with your lucky number like Drew Barrymore and Molly Sims do with their favorite Alex Woo Little Number 7 pendant.

The Little Big Vegas pendants are solid Sterling Silver, hand sculpted, and stamped for authenticity. Each pendant hangs on a delicate diamond-cut Sterling Silver heavy chain. Also available in a smaller pendant.

Fashion’s Night Out 2009

Fashion's Night Out September 2009 In a global initiative to promote retail, restore consumer confidence, and celebrate fashion, U.S. and international editions of Vogue are coordinating evening extravaganzas in their respective world fashion capitals.

In the United States, American Vogue has joined with NYC & Company, the City of New York, and the Council of Fashion Designers of America to enliven again the consumer spirit that churns the economy and boosts the local industry of America’s fashion capital, New York City.

Next only to finance, fashion is the second-largest sector of industry in New York City—the headquarters of more than 800 fashion companies employing 175,000 people and generating $10 billion in total wages. At City Hall’s May 20 press conference to announce Fashion’s Night Out, Vera Wang said, “To put it bluntly, if people don’t shop, people lose their jobs.”

Gossip Girl Fashion Stylist Eric Daman

When : September 10, 2009
Where: Across the world and over 300 retailers in the five boroughs alone.
Why: It’s a once in a lifetime to meet and greet many big name designers including Alex Woo who will be at Henri Bendel on Fifth Avenue. On right, she is photographed with Gossip Girl’s Costume Designer Eric Daman.
Dresscode: Your unique style only

For details, visit fashionsnightout.com for a complete run-down on the year’s biggest shopping event!

Taylor Momsen Boho Chic Style

Behind the scenes on Season 3 of Gossip Girl, Taylor Momsen wears Alex Woo’s Sweni Necklace and Little Vegas Spade.

Fall TV: Gossip Girl Season 3

Alex Woo Little Big Vegas Spade

Gossip Girl returns this fall and it looks to be more delicious than ever! Premiering September 14th, the show follows the Upper East Siders to college and Blair, Dan, Georgina and Vanessa are all enrolled in NYU while Serena goes to Brown. Chuck runs his family’s business and Nate goes to Columbia University. As one of the big winners at the 11th annual Teen Choice Awards last month, Leighton Meester and Chace Crawford won Choice TV Drama Actress and Actor respectively while the series itself was voted as the best drama. Ed Westwick even got his share of victory, taking home the Choice Villain category so the show really is as they promote ‘WTF’ – Watch this Fall!

At Alex Woo, we can’t wait for our favorite characters and check out their latest wardrobe. However, we already got the scoop in the upcoming season Taylor Momsen is wearing the silver Sweni, and gold Vegas Spade and Club pendants and Leighton Meester is spotted in this stirring photo kissing Ed Westwick wearing the Little Big Vegas Spade.

Taylor Swift in Your Prom

Grammy-nominated star Taylor Swift graces the cover of Your Prom magazine’s Spring ’09 issue wearing Alex Woo’s Little Letter T

Allure – The Showstopper!

Allure March 2009 Eric Daman is photographed in the Gossip Girl costume room in Long Island City, New York.

Daman, who is the costume designer of the popular CW show, talks fashion, art and inspirations. In the photograph, jewelry by Alex Woo can be seen scattered around the chaotic studio, along with Manolo Blahnik shoes, Chloe handbags and trendy headbands.

Where Can I Find…Leighton Meester’s initial necklaces?

Leighton Meester with Alex Woo Little Letters

Inside InStyle, Gossip Girl’s stylesetter flipped for this diamond Little Letters necklace by designer Alex Woo — the “BW” is for character Blair Waldorf’s initials — so she snagged an “L” for herself. Letters come in sterling silver, 14kt gold and diamonds. Combine several on one chain to spell out a word.

Fall TV: Gossip Girl Season 2

gossipgirl-season2 TV’s hottest show is back. Gossip Girl started its second season as the most provocative and wildly popular teen drama show on the air. With a perfect mixture of edginess, drama, and sexiness the show exploded into the pop culture consciousness and the characters and plot just gets better and better…

“Never Been Marcused” - Episode 2

“The Dark Night “ (September 15, 2008) Hottie Nate struggles between his feelings for Vanessa (Jessica Szohr) and his more-complicated-by-the-day relationship with Catherine. Jenny (Taylor Momsen) risks losing her internship when she is caught critiquing one of Eleanor Waldorf ‘s designs. Alex Woo jewelry was worn by several of the cast members. The Little Luck Horseshoe and Sweni Earrings were worn by Vanessa. Jenny was wearing Alex Woo’s Little Faith Peace Dove and her dad’s date was wearing the Vida Pendant!

“Bonfire of the Vanity” (November 11, 2008) Blair (Leighton Meester) does not approve of the new man, Cyrus Rose (hilarious guest star Wallace Shawn), in her mother’s life, so she makes it her mission to break up the lovebirds by any means necessary. Throughout the episode, she is seen wearing her “signature B & W” jewelry from Alex Woo.

Lucky Shops with Gossip Girls

Gossip Girls

5th Annual Lucky Shops – VIP Shopping Party
Leighton Meester and Jessica Szohr

At the ultimate shopping event featuring Lucky’s favorite designers and shops, host and Gossip Girl Leighton Meester with fellow co-star hottie Jessica Szohr stopped by to chat with Alex Woo and check out her latest collections (see photo left). Leighton, described by Lucky as “TV’s best-dressed new star” wore a cute one-shoulder black and magenta ruffled floral print dress by Marc Jacobs along with a pair of black Roman gladiator-style heels. Jessica sported a stylish black v-neck top teamed with a pair of black loose-fitting trousers and matching black shoes. Alex Woo added that “in person Leighton looks even more beautiful and radiant than she does on TV!”

Last year, over 10,000 shoppers (from 35 different states!) flocked to NYC to attend. All event proceeds go to the Robin Hood charity to support innovative poverty-fighting organizations.

Gossip Girl – Never Been Marcused

Gossip Girl - Season 2 - Never Been Marcused In the second episode of Season 2 on Gossip Girl, Blair returns to her trusted instincts and her Alex Woo Diamond Little Letters B & W.

Every little girl’s dream is to become a princess, so it was to be expected that when Blair sees a chance to become royalty she would seize the opportunity with every chance she can. Drama ensues as a scheming Chuck has other plans for Blair and hew new lord, Marcus (guest star Patrick Heusinger).

Other plot lines include Serena and Dan agreeing to keep their recent hook-ups a secret from their friends and family until they figure out what all this means for their relationship.

The best scenes were definitely those between Blair and her new love’s mom (guest star Madchen Amick). What a catfight!

Lucky Likes it Leighton Meester’s Way

Lucky August 2008 America’s ultimate shopping guide and the only magazine all about shopping-trends, tips on where to get the best deals on clothing, home accessories and more, Lucky this month features one of our favorite young actresses.

As Lucky says, she is TV’s best-dressed new star and portrays a supremely put-together Upper East Side private-school girl on the TV hit Gossip Girl. In real life, however, the Florida native plays it more casual. “On a typical day, you’ll find me in a tank top, jeans, and flats,” says the 22-year-old. “Even when I’m getting dressed up — which is a lot these days — I make sure what I’ve got on is pretty and comfortable. That’s key.”

Some of the key fashions she loves are romantic dresses, perfume that can be worn every day and Alex Woo’s little letter necklace. Leigton says “I wear this lowercase L by Alex Woo on a long chain so it’s sort of hidden and I never have to take it off.” So whether it is on and off the small screen (her character Blair Waldorf also wears Alex Woo’s little letters B and W) Leighton Meester is quickly moving to the next level of stardom and her style is undeniable,

Fall TV: Gossip Girl Season 1

gossip girl season 1 (Fall 2007 / Spring 2008)

Based on the popular book series of the same name by Cecily von Ziegesar, this new drama from the CW gives viewers a peek into the world of privileged teenagers on an elite private school in New York City. Written by The O.C.’s Josh Schwartz and Stephanie Savage, and directed by Mark Piznarski, the series stars Leighton Meester and Blake Lively as Blair and Serena respectively, rich Manhattan rivals at a private school in New York.

Considered one of the hottest new shows, rounding out the fine young cast is Taylor Momsen as Jenny, a freshman from Downtown Soho, who tries to fit in with the wealthy kids from New York’s Upper East side.

Gossip Girl Looks: In the episodes, watch Blair, Jenny, and Vanessa as they show off their own unique fashion sense and you will also spot Alex Woo jewelry. Blair’s look – very well thought out meticulous Americana with old Hollywood glamour has the Little Letter B and W (diamonds of course). While Jenny, free-spirited and ambitious, wears vintage clothing she creates herself with Alex Woo’s Little Question Mark or Little Princess Bow. Her background may keep her on the fringe of this exclusive clique, but her fashion taste and aspirations definitely do not! Not to be outdone, Jessica Szohr (Vanessa), can be seen wearing Woo’s Narissa Necklace. Alex Woo was also featured in Eric Daman’s Fashion Series Week 1 for Serena and Blair.