Pint-size earrings pay tribute – and a portion of their proceeds – to breast cancer research. Pin on a pair of Alex’s Mini Addition Breast Cancer Ribbon Earrings to show that big loves comes in small packages.

Charity Deals ‘Tis Better to Give. But still fun to receive.

What a charmer. Alex Woo will donate 10% of proceeds from each snazzy bee pendant to help the Häagen-Dazs Loves Honey Bees campaign. Did we mention free ice cream?

What’s all the buzz about? Alex Woo’s delightful silver or gold diamond bee pendants, of course. Not only will 10% of proceeds go to the Häagen-Dazs Loves Honey Bees campaign, but shoppers will also receive a gift certificate for a free carton of ice cream!

Bee aggressive.

Lucky ladies who can’t wait to be adorned with horseshoe, four-leaf clover and wishbone charm necklaces from Alex Woo just got a whole lot luckier.

For some of us, earrings are like girlfriends.

They’re precious. They’ve seen us through thick and thin. They hear all our dirty secrets.

So it seems only appropriate that jewelry designer Alex Woo has christened her creations with fun girlfriendy names like Roxy, Coco, Chiara, Layla, and Bianca. Made from silver and semiprecious stones (amethyst, citrine, onyx, topaz, peridot, and quartz), her pieces range from mod to romantic to quirky to elegant. Something for every mood and occasion.

Woo studied fine arts and jewelry design at Cornell and Parsons School of Design but really got her start at the knee of her father, a master jeweler. So, though her sensibility is modern and fresh, she brings a wealth of tradition and craftsmanship to her work. Meaning her designs have both cuteness and quality, style and substance.

Just like some of our best friends.