Wow!  Super Saturday was amazing!  With beautiful weather in the Hamptons, the super tag sale featuring just about every major designer you can name off the top of your head (Carolina Herrera, Calvin Klein, Catherine Malandrino, Charlotte Ronson, Diane von Furstenberg, Elizabeth & James, Giorgio Armani and Ralph Lauren etc.) makes you feel good all the bargain hunting  raises funds for the Ovarian Cancer Research Fund.

This year was Alex Woo’s fifth time participating in the event and this time it was co-hosted by actress/model Ashley Greene, Kelly Ripa, Donna Karan and In Style magazine.  Created in 1998 by Donna Karan, the event since its founding has all net proceeds raised go directly to OCRF’s research programs.  Last year, Super Saturday raised over $3.7 million for Ovarian Cancer Research Fund.

Ashley Greene, most famous for her recent roles in the Twilight series as Alice Cullen, stayed fashionably cool in a smart white dress and was a gracious host taking photos with her many younger fans.  Nominated by People Magazine as one of the “World’s Most Beautiful Women of 2010″ and “The Style Icon Award” at Hollywood Life’s Young Hollywood Awards this year, she is the “It girl” of the moment and we hope it lasts a long time.

In the inset photo, is InStyle’s Fashion Director, Hal Rubenstein.  He has been an integral part of InStyle since its launch and established the magazine as the authority on celebrity style.  Counted as an expert in countless TV shows, he is also the author of  Paisley Goes With Nothing: A Men’s Guide to Style, a sharp and witty resource for men who need look better, feel better and behave like a gentlemen and is currently working on his next book Killer Dresses: 100 Looks You Can’t Forget to be published in 2011.

What’s Your Cause?

Want to make a real fashion statement?  Buy your next piece from a company that contributes part of the price to a charity that you believe in.

Featured is Alex Woo’s latest contribution towards fighting for breast cancer research and awareness designed with the award winning actress Christina Applegate called the Tree of Life pendant.

Charity Deals ‘Tis Better to Give. But still fun to receive.

What a charmer. Alex Woo will donate 10% of proceeds from each snazzy bee pendant to help the Häagen-Dazs Loves Honey Bees campaign. Did we mention free ice cream?

What’s all the buzz about? Alex Woo’s delightful silver or gold diamond bee pendants, of course. Not only will 10% of proceeds go to the Häagen-Dazs Loves Honey Bees campaign, but shoppers will also receive a gift certificate for a free carton of ice cream!

Bee aggressive.

Bon Appétit readers are passionate, hands-on cooks who love being in the kitchen, entertaining, traveling, and dining out. They are interested in what’s new in the food world, as well as up-to-date information on wine, beer, and spirits. Today, Bon Appétit’s executive editor Victoria von Biel (aka the “Conscious Cook”) brings you a new buzz on keeping your culinary life greener, simpler, and healthier. 

Here’s a sweet gift for someone you love: The “Little Bee” pendant, a joint project from Häagen-Dazs and jewelry designer Alex Woo, is designed to bring attention to the disappearance of honey bees in the U.S. due to colony collapse disorder.  Since bees are responsible for pollinating one third of our natural food supply, CCD poses a significant threat.

Ten percent of sales go to fund research into CCD.  The pendant is available in silver, gold and white gold with diamonds, and yellow gold with diamonds.  Plus, when you purchase a Little Bee, you’ll get a gift certificate good for a carton of Häagen-Dazs ice cream (maybe the vanilla honey bee flavor?).

To increase awareness of the plight of the honey bees, Alex Woo and Häagen-Dazs co-hosted an exclusive cocktail event for fashion, food and lifestyle editors at New York City’s luxe Henri Bendel’s department store, which took place on Wednesday, October 21^st. 

Renowned Chef, David Guas, who’s also a bee enthusiast and the star of the Emmy-nominated PBS documentary Chefs A’ Field prepared all of the delicious “bee-friendly” hors d’eourves (yummy!) and created his signature basil-lemonhead cocktail.  Of course there was also plenty of ice cream, which is why Häagen-Dazs has been donating money to help figure out why this is happening.

At the event, Alex showcased a beautiful jewelry display which launched her newest addition to her Little Seasons collection, the Little Bee pendant.  Guests also had the privilege of viewing the designer’s most popular designs from her icon, fashion and fine jewelry collections.

Häagen-Dazs Help the Honey Bees

Imagine many of the world’s favorite flavors disappearing day by day. At Häagen-Dazs, more than 50 percent of our all-natural ice cream flavors are made with the help of honey bee pollination. The crisis facing honey bees is a crisis facing us all, and it’s time to help.

For more information about the plight of the honey bee and what you can do to help go to www.helpthehoneybees.com

Chefs A’ Field: Disappearing Act
Imagining a World Without Bees

Colony Collapse Disorder (CCD) is a term first coined in 2006 for a phenomenon in which worker bees mysteriously vanish from a beehive. CCD represents a looming crisis for agriculture. Pastry chef David Guas knows how important the little worker bee actually is. He joins beekeeper Dave Hackenberg in a picturesque Pennsylvania apple orchard in full bloom to work with the bees and to discuss how they, and our food supply, might be saved.

Henri Bendel

One of Manhattan’s chicest shopping environments, Henri Bendel is a girls’ playground, where Bendel girls go to find the new and the next in accessories, cosmetics, gifts and fashion.  A New York icon, as familiar as the Flatiron building or the Plaza Hotel, Bendel’s luxury heritage and eye for the new have made shopping at Henri Bendel a rite of passage for elite young women.  With their signature brown and white striped shopping bags spotted swinging from the arms of stylish young women from around the world visit the store and be tempted with irrestible indulgences at every turn.

October is National Breast Cancer Awareness Month, and at this special time of the year, people put in an extra effort to raise awareness toward this very important cause.  Shape Magazine’s “Pink Picks” for 2009 features Alex Woo’s Open Heart pendant, which is inscribed with the inspiring words “live.love.be involved.” The pendant is a statement piece, as it holds a deep significance to many of it’s wearers.  The Open Heart necklace is available in sterling silver and in rose gold,with 100% of net proceeds donated to the Women’s Cancer Research Fund (WCRF). 

The piece is avialable for purchase online at www.alexwoo.com, Henri Bendel’s, select Bloomindales and select stores nationwide.

Alex Woo with Rachel Zoe

This past Saturday, the Alex Woo team was at Super Saturday.  Dubbed the  “Rolls-Royce” of garage sales, Super Saturday is a fun filled day with family fun, gourmet dining and most of all super deals on designer duds that even stars can’t resist. Hosted by Donna Karan, Ariel Foxman,  InStyle, Kelly Ripa and Blake Lively this year, this once-a-year, star studded event has been raising money for the Ovarian Cancer Research Fund (OCRF) for 12 years. 

Alex Woo is excited and proud to have been involved in a charitable event for fourth year in a row, (the food is just an added bonus, we swear!) and managed to raise each year several thousand for this great charity.  Held at Nova’s Ark Project in the posh suburbs of the Hamptons, we were glad the weather was fantastic and we all got a great tan. 

In the photo, Alex Woo is with celebrity fashion stylist Rachel Zoe.  Congratulations for a second season on Bravo for her show The Rachel Zoe Project on August 25th @ 10/9c! Can you say, Am-ahh-zing BANANAS!?  The last time they met was in Las Vegas for Couture.

On Saturday, May 9, 2009 the 16th Annual Entertainment Industry Foundation REVLON Run/Walk for Women Los Angeles was held to fight women’s cancer on Mother’s Day weekend. As part of Los Angeles’ biggest fundraiser for women’s cancers – distributing nearly $55 million over the past 15 years, over 50,000 participants from all walks of life, united for a 5K run/walk to raise awareness and critical funds for women’s cancers research, counseling and outreach programs.

This year, to support the cause, actress Christina Applegate star of ABC’s “Samantha Who?,” actress, and singer and star of “Hannah Montana” Miley Cyrus hosted the event with special guest stars Carrie Ann Inaba, star of ABC’s “Dancing with the Stars”, as well as star of ABC’s “Desperate House Wives” Marcia Cross and star of “Fast & Furious” Jordana Brewster.

At the event, Christina Applegate is wearing the design she partnered with Alex Woo to create for her foundation Right Action for Women to educate people about what it means to be at “high risk” for breast cancer, and encouraging them to be screened appropriately.

Style News Now.  Your daily dose of who, what and wear.

Christina Applegate, Brooke Shields, and Debra Messing are among the talented stars trying their hand at jewelry design to lend support for a good cause. Each celeb created a one-of-a-kind piece featuring a leaf motif to be auctioned online to raise funds for their designated charities. Applegate collaborated with designer Alex Woo to create her “tree of life” pendant for breast cancer awareness charity Right Action For Women while Brooke Shields’ gold “Sunshine on Earth“ necklace benefits St. Jude Children’s Research Hospital. Fans can bid on their favorite pieces during a live auction ending today May 7th at leavesofchange.org.

Trove, Leroy & Perry, Banana Republic, Dragon Alliance, Salvatore Ferragamo, Hey Lola, Alex Woo, Stella McCartney, LNA, Eugenia Kim and Levi’s prove that green fashion can look good, too.

The cliche about “green clothing” is that it’s one step removed from a burlap sack with armholes and a felt appliqué of a peace sign or a tree. There is a lot of that genre out there — especially T-shirts that make their “green” statement by literally being green or brown and splashing a “recycle” icon across the front.

But every day there are more stylish and subtle approaches. We’ve rounded up a sampling of apparel and accessory lines that not only aspire to give back to the Earth or community, but also actually look good while doing it.

– Melissa Magsaysay The chain store

Alex Woo Sweni Collection: Inspired by the landscape of Africa, Alex Woo has created a small collection of pendants, earrings and bracelets that have a swirling, horn-like design. Ten percent of profits from the line go to the African Wildlife Foundation.

SILVERY SMOOTH [Photo]: Banana Republic Heritage runway pleat dress; Alex Woo Sweni chunky horn bangle in sterling silver and large horn pendant in sterling silver. (Spencer Weiner / Los Angeles Times)

Think Pink – Shop and support a worthy cause at the same time with these pretty items created for Breast Cancer Awareness Month in October.

People this month featured some great gift ideas including Alex Woo’s jewelry with Christina Applegate.  100% of net proceeds benefits the Women’s Cancer Research Fund. In the photo, Christina Applegate is wearing the open-heart necklace in L.A.

Top 10

In this issue of the New York Daily News, the hottest color of the season is pink! Alex Woo’s rose gold little pink heart necklace, dominated the page as number 2 on the must have list. Not only is this charm beautiful, it’s filled with meaning. Alex Woo designed this necklace in order to raise awareness and make a difference. The Open Heart Necklace combines Woo’s signature elegant and feminine design with a personal dedication to the fight against breast cancer.

Fun Facts: Alex Woo’s Open Heart necklace was seen on Christina Applegate when she gave her exclusive interview to Good Morning America, speaking out for the first time since publicly announcing her breast cancer diagnosis earlier in September. It is also seen in People Magazine. Think Pink Shop and support a worthy cause at the same time with these pretty items created for Breast Cancer Awareness Month in October.

Stars Who Give Back
Breast Cancer Awareness Gifts

Alex Woo Necklace

Alex Woo will give 100 percent of the proceeds from the sale of the Open Heart Necklace to the Women’s Cancer Research Fund.

Stand Up To Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer.  Raising awareness and bringing about an understanding that everyone is connected by cancer, SU2C raised a record $100 million for translational cancer research through online and televised efforts.

For the Big Three television networks — NBC, CBS and ABC — it was an event they had never done anything like before.  On Friday, Sept. 5th, their news anchors — Brian Williams, Katie Couric and Charles Gibson, respectively — sat on one set for a commercial-free, prime-time simulcast entitled “Stand Up to Cancer.”  The extraordinary broadcast was for a cause that the networks believe worthy of such an unprecedented collaboration — the fight against cancer.  It was also Couric’s first live appearance on TODAY, the show she co-anchored for 15 years, since taking over as the CBS Evening News anchor two years earlier.

At the event, Christina Applegate wore Alex Woo’s Open Heart Necklace and Little Letter Question Mark.  She has founded Right Action for Women, a foundation to aid those individuals who are at increased risk for breast cancer and do not have insurance or the financial flexibility to cover the high costs associated with breast screenings.

Actress Christina Applegate is seen sporting two necklaces from jewelry designer Alex Woo.  She is seen wearing the silver Open Heart Necklace –which is a charitable piece where net proceeds are donated to the Women’s Cancer Research Fund.  Christina is also sporting Alex Woo’s silver question mark from the Little Letters collection.

Alex recently designed the Tree of Life pendant to benefit Christina’s breast cancer foundation, Right Action for Women. The net proceeds from the Tree of Life pendant are donated to the foundation.

Actress Christina Applegate gives an exclusive interview to Good Morning America, speaking out for the first time since publicly announcing her breast cancer diagnosis earlier this month. Having watched her mother, Nancy Priddy, battle breast cancer – and then suffer from a recurrence many years later – the Emmy-nominated star of Samantha Who?, 36, told interviewer Robin Roberts that she wasn’t taking any chances, especially since she has the breast cancer gene, BRCA1.

Privately, she admits, “Sometimes I cry. Sometimes I scream, and I get really angry and I get really into wallowing in self-pity sometimes, and I think it’s all part of healing.”

We support Christina and her decision and all women in the fight against breast cancer. On the show, Christina is wearing Alex Woo’s Open Heart Pendant designed and dedicated to this special cause important to the designer and the Little Letter Question Mark.

On Saturday, May 10th 2008, Halle along with other celebrities got L.A. pumped up Saturday at the 15th annual EIF Revlon Run/Walk For Women, which supports women’s cancer research, counseling and outreach programs. Looking gorgeous and sporty, the new mom had Nahla Ariela Aubry seven weeks ago and the newborn has yet to be photographed by the paparazzi or make a high-paid appearance in a magazine.  The smart mom though keeps the baby close to her heart with her Alex Woo Little Letter ‘N’ . Upon wearing the necklace, she caused a buzz across the Internet with many bloggers covering her affection toward her child and dubbed the pendant her “Nahla Necklace”.

Brief Biography

Born August 14, 1968, Halle Berry is a woman of immense talent, tenacity, and beauty. One of Hollywood’s busiest actors, she has enjoyed a level of success that has come from years of hard work and smart choices. Her interest in show business came from her participation in a number of beauty pageants throughout her teens and at the age of 17 won the Miss Teen All-American Pageant. Her first big-screen role in Spike Lee’s Jungle Fever won kudos and earned her reputation for her full commitment to acting, reportedly refusing to bathe for weeks in preparation for her portrayal of a crack addict. Following her film debut, Berry was cast opposite Eddie Murphy in Boomerang (1992) as the comedian’s love interest and she has become a leading lady ever since eventually winning a Golden Globe and Oscar nominations for role in Monster’s Ball for Best Actress. In the past few years, she turned out commercial successes with James Bond’s Die Another Day and X-Men franchise.

At Alex Woo, we respect and love Halle Berry and hope her star continues to shine brightly

By Bobbie Thomas

Celeb faves supporting the cause

Celebrity jeweler Alex Woo is donating 100 percent of net proceeds from her sterling silver and 14-karat rose gold Open Heart necklaces to the Women’s Cancer Research Fun. Inscribed on the back with the words “Live. Love. Be involved,” the necklace is sure to strike a chord with Woo’s A-list clients like Katherine Heigl and Eva Longoria. $128 – $458 alexwoo.com.

Bobbie Thomas Short Bio
A new breed of talent with her own style, flair and modern-age philosophy, Bobbie Thomas has been called a walking 411 for a new generation, and has a unique take on every aspect of fashion, beauty and today’s culture. Her versatility, practical how-to-advice and tips, combined with her sincerity and integrity captivates those around her. Currently her own star as the Senior West Coast Editor of ‘In Touch,’ the fastest growing weekly entertainment magazine in America, she literally brings the pages to life and her weekly column ‘The Buzz’ has generated an immense loyal following. As a dedicated voice of the modern woman, Bobbie’s blend of female empowerment, refreshing intelligence, and savvy sense of style makes her an unforgettable force in the world of entertainment – and a true “Girl’s girl.”

 Breast Cancer is something that has affected too many of our moms, sisters, daughters and friends.  So many people have joined together to work to fight this disease.  There are so many easy ways for people to get involved, and every little bit of support helps make a positive difference.

People.com is featuring two very special pieces that give back by jewelry designer Alex Woo.  The Pink Ribbon Heart Necklace in sterling silver is a beautiful piece, and the net proceeds are donated to the Women’s Cancer Research Fund.  Additionally, Alex Woo’s Pink Ribbon Ring, in rose gold vermeil, is inscribed with the words “live.love.be involved.” Sleek and modern, the ring is designed to be worn by any woman as an everyday reminder of life’s important lessons, to contribute to the fight against breast cancer and to remember to get breast exams. Net proceeds from this piece go to the American Cancer Society.

With October being National Breast Cancer Awareness month, there are many ways to get involved with the cause.  This year there are even great stylish ways to become involved with the cause.  Treat yourself to the delicate Pink Ribbon Heart Necklace by jewelry designer, Alex Woo.  The piece  incorporates a pink, suede ribbon worn as a necklace (or tied around the wrist!) designed to remind wearers of the need to stay vigilant about breast cancer awareness and the steps to early detection.

The necklaces delicate silver heart is a statement of strength and love for those who have survived or are battling cancer.  Net proceeds from this piece goes directly to the Women’s Cancer Research Fund.