Shape – Fashion and Function


Shape October 2006With October being National Breast Cancer Awareness month, there are many ways to get involved with the cause.  This year there are even great stylish ways to become involved with the cause.  Treat yourself to the delicate Pink Ribbon Heart Necklace by jewelry designer, Alex Woo.  The piece  incorporates a pink, suede ribbon worn as a necklace (or tied around the wrist!) designed to remind wearers of the need to stay vigilant about breast cancer awareness and the steps to early detection.

The necklaces delicate silver heart is a statement of strength and love for those who have survived or are battling cancer.  Net proceeds from this piece goes directly to the Women’s Cancer Research Fund.

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Audrey – In the Pink


Audrey October/November 2006October is National Breast Cancer Awareness month, and while you probably don’t want to look like a walking billboard, these products are actually stylish and support the cause at the same time.

Alex Woo’s Pink Ribbon Ring in rose gold is a cool and unique take on the pink breast cancer ribbon that we see everywhere this month.  The inside of the ring is inscribed “live.love.be involved.”  Net proceeds from this piece benefit the American Cancer Society.

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Boston Herald – Think Pink!


Boston Herald  October 1 2006Alex Woo’s Pink Ribbon Ring  in rose gold is inscribed “live.love.be involved,” to remind you that the fight against breast cancer needs your support.  Net proceeds from this stylish peace are donated to the American Cancer Society.

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Celebrity Living Weekly – Fights Breast Cancer


Celebrity Living October 2005Designers are making it easy for consumers to get involved with charitable causes!  Proceeds from merchandise by designers, including Alex Woo, Paper Denin & Cloth, Target and Sean Combs, are donated to breast cancer charities.  A percentage of the proceeds from Alex Woo’s little pink heart necklace are donated to an organization that raises the awareness of breast cancer.

Boots and Blues: Eva Longoria is photographed wearing her favorite Little Numbers “9″ necklace, to honor her hubby man, Spurs basketball player, Tony Parker.

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Zink – Pink Lady


Zink October 2005Think pink and do your part to promote breast cancer awareness — one lip gloss at a time!

Featured is Alex Woo’s Little Pink Heart necklace, available exclusively at AlexWoo.com.

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NY Daily News – Twinkle’s New Stars


NY Daily News January 2003By SARI BOTTON

A pearl necklace, diamond studs and even a gold locket are classic gifts from a man to a woman. But this Valentine’s Day, boyfriends and husbands might want to consider something more unusual: A floral band twinkling with pink sapphires, a choker made of aquamarine nuggets or a citrine-studded lariat. These are designs offered by some of the city’s up-and-coming jewelry designers.

Katherine Adler, vice president and divisional merchandise manager of fine jewelry and watches for Bergdorf Goodman, says pieces with lots of movement and dangling charms are popular, as are engraved, brushed or oxidized metals and brightly colored stones. Here’s a look at four designers whose designs are as beautiful as they are original.

Alex Woo

When she started her company a little over two years ago, Alex Woo had to pull her father — and namesake — out of retirement. Alex Woo, who designed for and ran his own business in Chinatown’s jewelry district for many years, pitches in with a hammer and file. Father and daughter often sit side by side at their design benches, on lower Bowery, near Canal St., and produce Woo’s entire collection by hand.

 Young Alex, 28, sells her modern, geometric designs in stores like Henri Bendel. “I like keeping my designs very clean,” says Woo, who studied sculpture at the High School of Music and Art, and later Cornell University.

Woo designs in silver, yellow gold and green gold, which has only a slightly green cast, but looks very modern. Her earrings, rings and necklaces — which range in price from $75 to $600 — are often embellished with semi-precious stones in pastel tones. “I especially love blue topaz, because you can find it in so many shades,” Woo says. “It can go from intense to icy.”

“Alex’s designs have an edge,” says Heidi Cohen, jewelry buyer for Henri Bendel. “They’re not too modern or uniform, which make them great gifts for women young or old. Because it’s all handmade, the quality is amazing and makes it really special.”

One rose-gold ring is a labor of love. It’s a simple wraparound style called the pink-ribbon ring, to remind women to get breast exams. It was created in memory of Woo’s mother, who died of breast cancer when Alex was a teenager. Inside, the ring is inscribed “Live, love, be involved.”

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Thanks!

Due to the number of news and press throughout the years, we have archived only a portion of them here in this new format.

Alex Woo expresses thanks to all the fashion and accessories editors, stylists, celebrities, customers, friends, and "fashion-friendly bloggers" who have shown love and support through the years.