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Alex Woo Jewelry
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  • JEWELRY
    • SHOP BY COLLECTIONS
      • Little Icons™
      • Mini Additions™
      • Letters + Numbers
      • Animals
      • Astrological Signs
      • Lexeme
      • Charitable
    • SHOP BY CATEGORIES
      • Charms
      • Earrings
      • Chains
      • CharmBar™ Custom
    • COLLABORATIONS
      • Major League Baseball
      • Breast Cancer Research Foundation
      • The Phantom of the Opera
      • Anheuser-Busch
      • My Little Pony
      • Sugarfina
  • NEW ARRIVALS
    • Most Popular
  • GIFTS
    • Gifts for Love
    • Gifts for Summer
    • Gifts for Dog Lovers
    • Gifts for Lunar New Year
    • Gift Cards
  • OUR PROMISE
    • Designer Timeline
    • The Art of the Charm
    • The Meaning of Little Icons™
    • Press & Editorial
    • Collaborations
Abba Goold Woolson“And since all this loveliness can not be Heaven, I know in my heart it is June.”

A New Season Is Blooming

Join our community and CHARM THE WORLD™ with early insider access to new releases, captivating stories, and special offers delivered directly to your inbox.

As Seen In

As Seen In Star Magazine in support of Breast Cancer Awareness Month :: Stylish Items that Give Back!
Oct 16, 2019
Star Magazine - Pretty in Pink
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Sep 22, 2014
O, The Oprah Magazine - Branching Out for National Breast Cancer Awareness Month
Marie Claire - Christina Applegate Wants Your Help
Oct 28, 2013
Marie Claire - Christina Applegate Wants Your Help
Celeb Faves - Fave of the Day: Alex Woo BCA
Oct 23, 2013
Celeb Faves - Fave of the Day: Alex Woo BCA
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
Oct 14, 2013
Pricescope - Alex Woo's Pendants for Breast Cancer Awareness
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Sep 30, 2013
303 Magazine - Philanthropy a la Mode: East Coast, West Coast, and Beyond
Stand Up To Cancer - Chelsea Handler
Sep 08, 2012
Stand Up To Cancer - Chelsea Handler
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
Aug 27, 2012
CBS - Alex Woo designs special piece for Stand Up to Cancer telecast
InStyle – Where Can I Find Christina Applegate’s Gold Tree Pendant?
Nov 20, 2010
InStyle – Where Can I Find Christina Applegate’s Gold Tree Pendant?
USA Today - Products to give pink extra punch
Oct 11, 2010
USA Today - Products to give pink extra punch
People.com - Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer
1 comment ·Oct 01, 2010
People.com - Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer
Marie Claire – Pink Ladies
Sep 29, 2010
Marie Claire – Pink Ladies
People Style Watch – Breast Cancer Awareness Month
Sep 17, 2010
People Style Watch – Breast Cancer Awareness Month
O Magazine - Shop Till You Stop Breast Cancer
Sep 13, 2010
O Magazine - Shop Till You Stop Breast Cancer
Stand Up To Cancer - Christina Applegate
Sep 10, 2010
Stand Up To Cancer - Christina Applegate
Knoxville City View - Think pink!
Sep 07, 2010
Knoxville City View - Think pink!
Town & Country - Must Have, Must Give
Jul 01, 2010
Town & Country - Must Have, Must Give
Shape - Breast Cancer Handbook
Oct 01, 2009
Shape - Breast Cancer Handbook
People.com - Bid on Star-Designed Jewelry for Charity
May 07, 2009
People.com - Bid on Star-Designed Jewelry for Charity
People - Think Pink
Oct 13, 2008
People - Think Pink
NY Daily News - We're in the pink and lovin' it...
Oct 02, 2008
NY Daily News - We're in the pink and lovin' it...
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Put a mini on it

MINI ADDITIONS™ charms are sold separately and made to add a personal touch to your story. Style them alongside your favorite Little Icons™ or cluster a few together to create a look that’s uniquely yours.

Sustainable & Ethical

Rooted in craftsmanship and guided by purpose, each charm is cast and hand-finished in New York with ethically sourced materials, including full-cut diamonds, designed to be as meaningful as it is beautiful.

Mix Layer & Stack

LITTLE ICONS™ are solid, three-dimensional sculptural charms designed to capture personal meaning in fine form. Each charm glides along a faceted diamond-cut ball chain with a lobster clasp, available in 16", 18", or 20" lengths.

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