ABC News – Jewelry Designer Alex Woo Designs Pendant Inspired by New Film “African Cats” to Benefit the AWF

NEW YORK, PRNewswire — In celebration of Disneynature’s new film “African Cats” and the 50th anniversary of the African Wildlife Foundation (AWF), New York jeweler Alex Woo designed a special pendant that captures the true love and beauty of the majestic kings of the savanna.  The designer is donating 20% of the proceeds from the pendant to the AWF.  Inspired by a story set against the backdrop of one of the wildest places on earth, the design spotlights the enduring relationships between a mother and her young.

“As a new mother myself, I was really touched by the story of the mother and the cubs in the film,” Woo said. “All mothers share a common bond of wanting to protect and nurture their child as best they can. So that was the story I wanted to tell through my design.”

The exceptional pendant, featuring a baby cub and its mother, depicts both the theme of wildlife in the movie and the protective bond all mothers have for their children. This premise is one that is particularly close to Woo’s heart and she volunteered the design to continue her support for conservation in Africa.

Designed in Sterling Silver and 14kt Yellow Gold, the different styles are available at www.alexwoo.com and other fine specialty stores.

About Alex Woo

Alex Woo is a jewelry designer based in New York City, whose work delicately balances the trendy “must have” with classic style. With a workshop located in the heart of Rockefeller Center and an eponymous collection of jewelry, Alex has since become one of the most recognized jewelers amongst a new generation of designers.

About Disneynature’s True-Life Adventure: “African Cats”

Directed by Keith Scholey and Alastair Fothergill, “African Cats” captures the real-life love, humor and determination of the majestic kings of the savanna. Narrated by Oscar-nominated actor Samuel L. Jackson, this awe-inspiring adventure blends family bonds with the power and cunning of the wild, “African Cats” leaps into theatres on Earth Day, April 22, 2011.

About the African Wildlife Foundation

The African Wildlife Foundation (AWF) is the leading international conservation organization focused solely on Africa, and works together with the people of Africa, to ensure the wildlife and wild lands of Africa will endure forever.