Jamie Chung wears our Little MLB San Francisco Giants!

We’re super excited to find a #WooSpotting of the lovely Jamie Chung wearing our Little MLB San Francisco Giants to a game!

Lucky Magazine – Cheery Jewelry to Get You Grinning!

Thanks to Lucky magazine for featuring our Mini Addition Smiley Face stud earrings for World Smile Day! They definitely had us grinning!

View the article here.

O, The Oprah Magazine – Branching Out for National Breast Cancer Awareness Month

A big thanks to Oprah Magazine for featuring our Tree of Life disc in their October issue! As a cause near and dear to Alex’s heart, she is most proud of this collaboration with Christina Applegate to benefit her breast cancer organization, Right Action for Women.

American Salon – Pure Vida

The Vida Earrings, spotted on Christina Applegate and Diane Sawyer, capture the Costa Rican rainforests’ sun-soaked, windblown tropical leaves. Sport the earrings with good vibes, 10% of the proceeds support the National Resources Defense Council’s clean air efforts.”

Instore Magazine – Letter Perfect

Alex Woo has just introduced the most luxurious take yet on her signature initial necklaces.

The Origins collection pendants are inspired by Renaissance-era jewelry and have the elegant look of an heirloom. Each is concave and shaped like half a golden egg with a letter nestled within, and decorative engraving on the back makes the pieces reversible.

We think they’re perfect too!

W Magazine – Good Enough To Eat

“If a trip to the farmer’s market isn’t satisfying enough, take a bite out of these fall accessories.”

We agree our Little Vegas Cherries looks deliciously sweet!

Alex Woo in Racked NY and Accessories Magazine: Lord & Taylor’s Birdcage Concept

Appearing in both Racked NY and Accessories Magazine, our jewelry at Lord & Taylor’s upcoming Birdcage concept shop is garnering a ton of attention and we can see why! We can’t wait!

View the full Racked NY article here.
View the full Accessories Magazine article here.

Zayas Jewelers

12 Central Street
Woodstock, Vermont 05091
+1 802-457-2344

Zayas Jewelers of Woodstock Vermont offers a unique collection of vintage and estate, modern, designer and custom jewelry.  “As a native Vermonter, I’m proud to be a part of the local economy and share with you my experience as a graduate jeweler gemologist as well as my experience from over 20 years traveling the country in search of the unique, beautiful & contemporary designs”.  - Jeff Zayas

WWD – Lord & Taylor set to launch Birdcage Concept Shop

Thanks WWD (Women’s Wear Daily) for including our Little Rock Star Lightning Bolt in the July 22nd issue! We’re also so excited to be included in Lord & Taylor’s new Birdcage concept shop!

View the full article here (subscription required).

MJ Christensen Diamonds

10400 S. Eastern Ave.
Henderson, NV 89052
+1 702-617-8818

8980 W. Charleston Blvd.
Las Vegas, NV 89117
+1 702-952-2300

Since 1939, MJ Christensen Diamonds are fully committed to principles of honesty, integrity, craftsmanship, excellence in guest service, and most importantly, relationship building. While we carry an unparalleled selection of exclusive designer brands and responsibly sourced diamonds, what drives us each day is a genuine love for our communities.

Fox 9 – ALL-STAR SHOPPING: America’s Other Favorite Pastime

Fox 9 hit a home run with their All-Star shopping segment co-hosted by Mpls St. Paul Magazine’s Allison Kaplan. It featured our Little MLB Collection and Allison is also sporting our Little Minnesota Twins!

View the full article here.

You can also watch it below and find us at 3:05!



Mpls St Paul Magazine – All-Star Shopping with Ali Shops

We were so excited when Mpls St. Paul Magazine’s Allison Kaplan featured our Little MLB Minnesota Twins piece in her All-Star shopping article, just in time for the MLB All-Star game!

Read the full article here.

Pop Sugar Fashion: These Sweet Finds are the (Ice) Cream of the Crop

Did you know July is National Ice Cream Month? So it was all the more sweeter when Pop Sugar Fashion included our Mini Addition Ice Cream Cone, Smiley Face, and Butterfly cluster into a delicious Ice Cream themed article.

View the full article here.

TSUM – Moscow

TSUM-lgPetrovka Street, 2
Moscow, Russia
+7 495 933-73-00

TSUM is the best department store on the Moscow shopping map. Founded in 1857, it has evolved into a 5-floor 60,000 sq. meter space of luxury, fashion, and style with more than 1,500 famous brands of clothing, shoes, bags, accessories, perfumery, and makeup.


Diamond Cellar – Graduation gifts

“I want him to be reminded daily that I always have, and always will support him. He makes me so proud.”

Diamond Cellar’s Accent magazine featured our Little Numbers as part of their graduation gift guide.

InStyle Germany features our Little Seasons Anchor!

A great start to summer, our Little Seasons Anchor appeared in InStyle Germany’s summer issue!

Forbes – MLB Courts Women with “Fields of Fashion” Ballpark Events

We were happy to take part in MLB’s new Fields Of Fashion series of events, kick-starting it last week with the Texas Rangers and Boston Red Sox! Forbes wrote a great detailed article on everything you need to know about the events!

View the full article here.

People Magazine – Orange Is The New Black


In the June 9th issue of People Magazine, the cast of Orange Is The New Black glammed up for a 2-page spread. Not only was it refreshing to see them out of their prison costumes, we found a #WooSpotting of actress Yael Stone wearing our Inka Earrings in Sterling Silver!

Lux Bond & Green: Beantown Winning Teams

Lux Bond & Green’s Accent Magazine featured our Little MLB Boston Red Sox with a Mini Baseball and our Little Collegiate Harvard in their Spring/Summer 2014 issue in their article about winning teams in Boston! We agree!

Princeton Alumni Weekly – Reunion 2014

We’re glad our Little Collegiate Princeton with Mini Year of ’14 was included in Princeton Alumni Weekly’s Reunions guide! With all the exciting events that took place at this year’s Reunions weekend, their newest alumni can proudly show their support at future P-rades!

Self Magazine – It’s A Thing: Western

Self Magazine knows we’re ready to take on the Wild West with our Little Cities Cowboy Boot and Mini Horseshoe!

“Dip a toe into the trend with a gold charm necklace from Alex Woo.”

IDEX Magazine – The Creative Spark: Designer Chic

Alex Woo: Being A Part Of It
Designer Alex Woo creates the jewelry to allow her wearers to express special and personal messages with style. The New York native lives, breathes, and channels her native city while finding tremendous inspiration in the world at large. Her eco-friendly leanings and charitable credentials make her a designer with a difference.

Danielle Max, IDEX Magazine: How did you get into jewelry design? What has been your career journey up until this point?

Alex Woo: From the age of six, I knew I wanted to be an artist or designer. Instead of playing with toys, I would sit for hours drawing and sketching. As I grew older, I started to explore other mediums, and my love for sculpting evolved when I was a fine arts major at the High School of Music and Art.

I later honed my skills while studying at Cornell University, The American University of Paris and finally at Parson’s School of Design in New York City. It was there that my professor encouraged me to enter a national design competition sponsored by the Women’s Jewelry Association. That was the turning point in my career as I was not only competing with professional designers from all across the country, but I won the grand prize. It was this incredible honor that gave me the vote of confidence that inspired me to launch my own collection.

You come from a jewelry background. How does it influence your design and outlook?

My father is a master bench jeweler, so I was raised with a definite appreciation for gems, precious metals and fine craftsmanship. I was probably eight years old when I designed my first piece – a two-tone pendant in silver and brass that I hand cut with a saw and polished myself. But it wasn’t just the fact that my father was in the jewelry business that influenced me, it was his work ethic and determination that inspired me. Becoming an entrepreneur, working hard and pursuing a dream was something that he instilled in me, and I knew that when I grew up, I wanted to start my own design business.

If you hadn’t become a designer, what do you think you would have done?

I can’t imagine not being in the design industry, but my other passion is my love for food and travel. Since the age of six, I have had a passport and have been fortunate enough to have the opportunity to travel to many parts of the world. I still have quite a few locations on my bucket list, so if I had to choose, it would be something along the lines of a travel and food writer. It would be amazing to have a job where I could travel to all the places I haven’t yet been to experience and write about the culture and to try exotic new foods.

Who is your jewelry aimed at? Who is the woman you see wearing your collections?

My customer is classic, but appreciates a fresh twist. She is chic and modern, yet bold enough to share her personal story through her jewelry. She ranges in age from a young girl getting her first piece of fine jewelry, to a grandmother who is wearing one of my pendants to represent her grandchildren. She is a woman who is young at heart, optimistic, loves to live life and to share her stories.

Where do you get your inspiration from? Can you say something about your design process, right from inspiration to the final piece?

I design jewelry that is personal and timeless, and I want it to be a piece that is not only wearable, but also something that you can pass down through the generations to a daughter, a niece or a grandchild. I draw inspiration not only from my travels around the world, but also from the women whom I meet. I love to hear their stories, and when they share these moments with me, it’s really inspiring.

What makes an Alex Woo piece an Alex Woo piece?

My pieces are designed to conjure up a feeling for a loved one or to re-ignite your memory of a special moment in your life. They are designed to be something that you can keep close to your heart and will always be with you. So whether it’s the initial of your child, or your favorite lucky number that brings you down memory lane, these are all pieces that represent you. I may re-invent a familiar symbol from around the world with my style and design aesthetic, but it’s your story that is the final ingredient – and makes it special.


Your tagline says “Made in New York” and your website says you “Fuse the soul, pace and style of New York energy in each collection.” What’s the importance of the city to you? How does it influence you and ultimately influence your design?

I was born and raised in New York City, so the city is very much a part of me as it is for my pieces. I love this city, and know that I will always have a home here. I can’t imagine life without New York. I love it so much that it was only natural to me that my jewelry is made in New York. I think that when you buy any designer piece – whether it’s a handbag, shoe, or jewelry – you are buying not only the brand, but also the designer behind it, and New York is such a big part of me.

What is your favorite piece that you have designed?

It’s like choosing a child – I don’t really like to play favorites! I love them all for different reasons. Though I will say a fan favorite is my Little Luck Elephant. Growing up, we had a porcelain elephant that greeted guests at our front door, and similar to that one, this one’s trunk is up. In so many cultures, the elephant is a symbol of pure happiness and is believed to carry everlasting luck in its trunk. They say that when the trunk faces upwards, you’ll have good luck forever. I like to think that my Elephant brings people good luck.

What is your favorite material to work with?

I love the modern simplicity of silver, but love the luxurious look of yellow gold – I just love to mix my metals. I don’t really believe that you should wear one color metal, which is why I work with both, and I love to layer and create new combinations with pendants in silver and gold. For example, I am now wearing three of my Little Icons in different metals on different length chains – my Little Letter “a,” my diamond Number 8 and my yellow gold Little Lotus.

Can you say something about the eco-friendly nature of your jewelry?

Each Little Icon and Mini Addition is made from 100-percent sustainable, premium precious metals from American refineries and imported conflict-free diamonds. Just like it is made in New York, I think people appreciate all elements of a design, including this.

You are very committed to charitable endeavors. What do these partnerships bring to your jewelry, and bring to you?

I feel like my profession and personal life are quite interchangeable. I love what I do, and really appreciate how lucky I am to do this for a living. As for the charities that I work with, one of my favorite design collaborations was with Christina Applegate. It means a lot to me because when I was 16, my mother passed away from breast cancer, so this is a cause that is close to my heart. It’s important that I work with charities that I like and have a personal connection to. So far, I have raised over $125,000 towards various charities that have all touched my life in some way.

What is your average day like?

I don’t think any entrepreneur has a typical day, but now that I am a mom, there’s a parenting element that I didn’t have five years ago. I usually start my day by dropping off my son at school, grabbing a coffee to go and then heading over to my show room, which is just across the street from Rockefeller Center. Depending on the day, I may meet with an editor or a buyer in my showroom, as well as with various departments within my team. Currently, I have been focusing most of my energy on designing a new collection that will debut in Vegas this June.

What would you say to designers, especially younger women, looking to get into the business?

Do what you love. I look forward to waking up each morning and going to work. I love what I do and the people I work with. It’s just so rewarding and important to really enjoy what you are doing.

What does the future hold for you? Where would you like to take your company in the next five to 10 years and then onwards?

I’m always working on something new, so I guess you’ll just have to stay tuned…

You can view the feature here and find Alex’s interview on pages 52-57.

W Magazine – Maternal Urges


Our simple and chic Mini Addition Letter C made it onto W Magazine’s Mother’s Day gift guide!

“This fingernail-sized pendant is sweet on its own or as part of a set.”

View the full article here!

InStyle.com – What’s Right Now! Christina Applegate Fights to Rid the World of Cancer


“Not sure how to celebrate Mother’s Day this year? Try taking a walk for a cause this weekend. We caught up with actress Christina Applegate, who through her own organization, Right Action for Women, champions the fight against women’s cancer.

Can’t make it to the walk? You can still give to the cause. Designer Alex Woo created a sterling silver Tree of Life necklace with proceeds going to Applegate’s charity.”

Read the full article here.