E! Online – Monday’s Muse: Prince George


“Here at The Fabulist, we like to find style inspiration in everything. Prince George has undoubtedly had a major impact on the 18-months and under fashion crowd. From sailboat coveralls to kangaroo backpacks, the royal baby isn’t afraid to buck trends and take risks. So, in honor of all things Prince George we’ve come up with our favorite George-inspired pieces.”

Lucky us! E! Online selected our Little Kangaroo to match Prince George’s kangaroo backpack!

View the full article here.

Disney’s Olivia Holt: Bears Pendant #WooSpotting!


Olivia Holt looks beautiful as our latest #WooSpotting wearing our Bears Pendant in Sterling Silver, our newest collaboration with Disneynature.

Best known for playing the role of Kim on the Disney XD series Kickin’ It, and starring in the Disney original movie Girl vs. Monster, she looks radiant while hosting a special screening of the new Disneynature movie Bears at the Walt Disney Studios Main Theatre in Burbank, California.

KSDK Channel 5 News – New Cards Fashion


Our Little MLB St. Louis Cardinals has hit a home run, finding its way onto KSDK’s News Channel 5 on their “Show Me St. Louis” segment.

View the video below and find us at 4:28!


Bruce G. Weber


1700 Utica Square
Tulsa, OK 74114

For more than fifty years, Bruce G. Weber Precious Jewels has brought the finest jewelry and watches to Tulsa. We offer not only the highest quality jewelry at competitive prices, but outstanding personal service as well. We are known for being the first in Tulsa to introduce the hottest designers and jewelry trends. We strive for a high level of integrity in everything we do and our reputation for excellence is impeccable. No jewelry store pampers its customers more than Bruce G. Weber Precious Jewels.

James Free Jewelers


3100 Far Hills Avenue
Dayton, OH 45429
+1 937 298 0171

9555 Main Street
Cincinnati, OH 45242
+1 513 793 0133

Since 1940, James Free Jewelers has served its community and enjoyed the trust of its customers by being grounded in quality and committed to thoughtful, personal service.

From our dynamic collection of certified diamonds, wedding sets and anniversary rings to our creative custom jewelry and selection of cutting edge trends, our staff of expert associates, watchmakers, and jewelry craftsmen works directly with each customer to find or create the perfect piece for you. Personal attention to detail and exceptional quality is the foundation on which we have built our customers’ invaluable trust and will continue to do so for generations to come.

WAG Magazine – Diamonds of a Different Sort

Wag Mag

“Alex Woo jewelry hits the proverbial home run when it comes to offering a decidely feminine way to support your favorite New York baseball team. Anyone who wants to know your allegiance needs only to glance at your neckline.”

Just in time for the start of the new season, our Little MLB Mets and Mini Baseball are a perfect pitch.

Berkshire Hathaway Shareholder’s Meeting – 2014 Visitor’s Guide

With baseball as the theme of the 2014 annual Berkshire Hathaway Shareholder’s Meeting, our new Mini Addition Baseball fits right in! We were featured on page 14 of the Visitor’s Guide and it’s extra special as it’s the first time a non-Berkshire Hathaway brand’s product has been featured in their guide!

Greenwich Jewelers – International Women’s Day

A strong believer in the fact that every woman has her own story to tell, Alex Woo designed her collection of personalized symbols to help women do just that.

Inspired by her mother, Woo says, “She wanted to be an artist and was discouraged from doing that, so she did just the opposite in raising me. She always cultivated and encouraged my love for the arts, and was a very strong force and influence on who I am today.”

On why she thinks celebrating International Women’s Day is important, Woo says, “On this day, we all come together to voice and have our stories heard as one.”

View the full article here.

Woodbury Magazine – Simply Spring: Staples of the Season



Our Little Letters A, B, and C made an appearance as a Spring staple for everyday chic in Woodbury Magazine’s Spring 2014 issue!

Style Carrot – Gift Guide: Valentine’s Day Hearts You’d Actually Want

“Flowers die, but sparkly jewelry, cashmere sweaters, edgy tableware, mid-century modern chairs, and vintage Chanel are much more appreciated. Here are heart-shaped Valentine’s Day gifts that even would-be heart haters wouldn’t be able to resist.”

View the full article here.

The Style Line – Alex Woo

We stopped by Alex Woo’s midtown studio to discuss her story, style and the importance of storytelling in her jewelry.

by rachel schwartzmann photos by erin yamagata

Jewelry designer Alex Woo is a true purveyor of dainty and delightful jewelry. In this exclusive interview, find out how she got her start and how storytelling plays a role in her life and her business.

Please introduce yourself! In a nutshell who are you and what is your story?

I’m Alex Woo.  I was born and raised in New York City, and have an eponymous collection of jewelry made in my very own showroom and workshop located at Rockefeller Center.  At a young age I knew I wanted to be some type of artist, but it wasn’t until my formal training at Parsons that I discovered my passion for jewelry.  My professor at the time encouraged me to enter a national design competition sponsored by the Women’s Jewelry Association; entering and competing with professional designers from all across the country, I won the grand prize – and this incredible honor gave me the vote of confidence and inspired me to launch my own collection.

When did you realize you had an affinity for jewelry design and how have you developed your aesthetic over the years?

From the age of 6 instead of playing with toys, I would sit for hours drawing and sketching.  My father is a master bench jeweler, so I was raised with a definite appreciation for gems, precious metals and fine craftsmanship.  I was probably 8 years old when I designed my first piece; it was a two-tone pendant in silver and brass that I hand cut with a saw and finished on a polishing machine.  It really wasn’t until I enrolled at Parsons that I discovered my passion for jewelry design.  I first launched my collection in 2001 opting for a clean-line aesthetic and optimism in the feeling of the pieces; since then it has expanded and I know there are endless possibilities to design.  I love to tell stories through my designs, and represent different facets of all women.  In doing that, I have also been lucky to hear stories from women who have worn my designs for different reasons than my original inspiration. It’s wonderful to hear feedback and suggestions from all my customers and that sometimes inspires my next designs.

What role does storytelling play in your life?

Well I personally believe in lucky talismans and sentimental objects that hold meaning – my life path number is 8, and in the Chinese culture, 8 is a very lucky number so it’s one I wear often in my daily life.  I also hardly ever leave my house without my Little Letter “a”; many people think it’s because it’s my initial, but it actually represents my son Alexander.

What is one thing you believe every woman should wear on a first date?

Many of the pieces that I design reinvent familiar symbols that help my clientele express themselves in a personal and unique way.  I believe every woman should wear something that’s classic with a fresh twist, modern and bold enough to share her personal story.  Especially on a first date, you are trying to make a first impression of who you are – so perhaps it’s my Little Paw, and with that you are already sharing your love for animals.  I’ve even been told that many times, my pieces are conversation starters in bars.  For example, one girl told me that she was wearing her favorite lucky number, and guys were instantly coming up to her – asking her what that little number 5 meant.  So I hope that in some way, my pieces have sparked some exciting romances…

AM New York – Hot List

Find us on pg 3 of the Feb. 11th, 2014 AM New York daily newspaper featuring our Pop-Up Shop at Henri Bendel during Valentine’s Week on their Hot List!

View the online edition here.

Chicago Tribune – Valentine’s Jewelry with Heart

“Heart jewelry doesn’t always drip with cutesy sentimentality. It can look sophisticated and modern too. Mixing metals adds excitement. Mixing lengths adds surprise. Mixing symbols adds intimacy. And isn’t that what Valentine’s Day is about?

It’s hard to pick just one of Alex Woo’s dainty charms, like the “Little Princess” Lock paired with the “Mini Addition” Key.”

Read the full article here.

LoveGold – Love Thyself

“Start every morning with a kiss - Alex Woo’s Little Princess Kiss. The matte gold pendant necklace is the perfect everyday style and makes a great V-Day gift…for yourself. #LoveThyself”

View the full feature here.

Celeb Faves – Accessorize…Alex Woo’s Rock Star

“Known for stylishly feminine pieces, Alex Woo’s latest designs are yet another obsession for us at Celeb Faves! The Little Rock Star which joined the stage not too long ago, is still one of our fave additions to the Little Icon collection. To bring out the rock star in Alex Woo fans, she has added pieces such as a Heart with Wings (left), a Lightning Bolt, Heart and Crown and included the Little Music Note from the Little Notes Collection. Finally, we can channel our inner rockstar without having to perform an air guitar routine.”

Read the full article here.

LadyLux – Valentine’s Day: Gifts for Him and Her

“You have less than two weeks to find your sweetie a gift for Valentine’s day and we’ve got you covered. Whether you’ve got a yourself a tech lover or beauty enthusiast, these gifts for him or her will be a hit.

Valentine’s day is the day to buy jewelry for the special lady in your life. We love the sentimentality of gifting her this letter pendant necklace with your first initial. A smile is sure to come to her face if you go choose this adorable gift.”

Let’s Accessorize


2161 Merrick Road
Merrick, NY 11566
+1 516 867 7071
Follow us on Facebook and Instagram @ Let’s Accessorize

Let’s Accessorize is a friendly, trendy, welcoming boutique where trends are set, not followed. The trustworthy name has been around since 1998 offering a wide variety of accessories. Let’s Accessorize values its customers and believes each individual deserves the attention and assistance necessary in order for them to walk out with a smile on their face. Being around for so many years in the same location, the store has gained the confidence and support of its loyal customers.

Naluda Magazine – Simply Charming

“Creativity and beautiful jewelry goes hand in hand with Alex Woo. The designer creates beautiful charm pendants…that reflect life and inspiration from her travels around the world. Her stunning collections include Little Letter, Little Princess, Little Luck, and Little Icon each offering a different meaning and significance. Celebrities adore her Little Letter collection of initial pendants – Jessica Alba wears a yellow gold H for her daughters Honor and Haven and Halle Berry has a N for daughter Nahla. Understated pieces that can be worn and cherished forever.”

View the full article here. We’re on pg 21!

Anna Sophia Robb at NYC’s Super Saturday Night!

Anna Sophia Robb, the lead actress of The CW’s “The Carrie Diaries,” arrived at the DirecTV Super Saturday Night party and Jay-Z performance in NYC on Feb. 1, 2014 wearing our Little Letter A in 14kt Yellow Gold.

Michigan Avenue Magazine – Super Bowl Guide: What to Wear

Debuting just in time for the Super Bowl, our Mini Football is already scoring features like this one in Michigan Avenue Magazine’s guide on what to wear during the 48th annual event!

View the full article here.

Accessories Magazine – Editor’s Blog: My Geographic Timeline

“Who isn’t defined, at least a little, by where they live now? Or shaped by where they have lived and what they’ve done over the years? It’s nice to know I can pop on any of these pieces and relive a portion of my timeline.

COLLEGE: Jewelry designer Alex Woo recently launched a collegiate collection, and how thrilled was I to discover that she and I both went to Cornell! So of course her alma mater is represented, not just with the Cornell “C” but with the Big Red Bear mascot.

GOING GREEK: Cornell had a huge Greek system, so maybe that’s what inspired Woo to also launch a line of Greek letter charms for us sorority girls. I was a Pi Beta Phi, aka “Pi Phi.” Still am, I suppose…”

View the full article here.

LoveGold – Horsing Around & Wear for Good Fortune

LoveGold, a creation from the World Gold Council to find the most inspirational gold jewelry, included our Little Princess Heart and Little Signs Horse in artistically arranged collages inspired by the Year of the Horse.

View the full articles here: horsing around // wear for good fortune

Instore Magazine – Case In Point: Bridal-Party Perfect

“This precious design is the grown-up version of the bow that adorned a little girl’s flowing locks — so it becomes a beautiful-to-wear sort of souvenir from your wedding day that’s testament to fairytale fantasies of love that can come true.”

Read the full article here.

Glam Girls Guide to Sports – Making the Superbowl Pretty One Necklace At a Time…

“Alex Woo is giving us all something to gawk at with her 2014 Collection that’s just waaay too perfect for us NFL lovin’ Dolls!

But athletes aren’t the only ones fancying these pieces, so are the celebs! She’s created personal classics for Jessica Alba, Eva Longoria, and Jennifer Lopez – just to name a few.

Alex Woo is a New York-based fine jewelry designer best known for her Little Icon Collections including Numbers and Letters.”

Read the full article here.