USA Today – Products to give pink extra punch

Even though October conjures up images of falling leaves of crimson and gold, the month has become synonymous with a different color: pink. It’s Breast Cancer Awareness Month, and there are many ways to contribute to the cause. “I lost my own mother (when I was 16) to breast cancer, so it’s a cause very close to my heart,” says New York jeweler Alex Woo, who collaborated on a fundraising effort with breast cancer survivor, expectant mother and actress Christina Applegate. USA TODAY’s Cindy Clark checks out some fun new ways to get in the pink.

Branching out

Woo’s design includes seven leaves, which represent each day of the week, as a “reminder to live each day to its very fullest.” Net proceeds from the pendant will go to Applegate’s foundation Right Action for Women, which helps women at increased risk for breast cancer get the information and testing they need to beat the disease.

Audrey – The Giving Tree

My mother is someone I always admired. She was the most intelligent person I knew, and taught me so much about life.  She was also a sister and a best friend to me.  We loved shopping and spending time with each other, and was naturally an inspiration to me.  As a working mom, she always taught me to pursue my own dreams and be independent. So as a high school student, my life was shattered with the news of her diagnosis. A cancerous lump had been found in her breast, and she decided that she would have a mastectomy and have the whole breast removed.

After the surgery and rounds of radiation and chemotherapy, we now had to shop for different things – like wigs to cover her hair loss, and special bras and swimsuits to help accommodate for her lost breast.   Somehow she made it still fun and similar to our past shopping trips. We remained strong because we thought we would all get through it.

Although she had gotten better for some time, her cancer came back, and spread to her lymph nodes.  She had to stay at the hospital – so my father and I took shifts, and I would spend my days with her, and he would spend the nights breaking hospital rules to be beside her bed.  I naively thought she would be checking out of the hospital soon.

One of the days, I got a terrible cold, and my dad told me to stay home and rest.  He instead, went to hospital to accompany her.  It was that day, at the age of 39, she passed away.  When I was informed of the news, I could not believe it and thought it was a mistake.  I was shocked and grief-stricken.  Tears burst from me as I never had a chance to say a proper goodbye and tell her how much she truly meant to me.  Deep in my heart I knew my mom knew how much I loved her, but I still wished that I could have told her how much she meant to me and more.  I learned from that day onward how short and fragile life is, and my mother taught me one final lesson – to enjoy life and live each day to it’s fullest without any regrets.  And always tell the ones you love how much they mean to you.  Since that day, my father has taken on double-duty as both parents and a best friend and I became an advocate for breast cancer awareness.

Fast forward to 2008.  After receiving her breast cancer diagnosis, award-winning actress Christina Applegate created a foundation called Right Action for Women to educate women about what it means to be at “high risk” for breast cancer and encourage them to talk to their doctors about appropriate screening. Generously providing aid to individuals who were at increased risk for breast cancer and did not have insurance or the financial flexibility to cover the high costs associated with breast screenings, Christina brought much more attention to the cause .  At the same time, I had designed my Open Heart necklace, which was dedicated to raising funds to benefit breast cancer research and it was serendipitous that we had an opportunity to work together to help raise awareness in this fight.

During her treatments, Christina regularly wore my Open Heart pendant, so when her new foundation was started, we wanted to design a new piece together – what eventually became the Tree of Life.  In this design, we wanted to not only signify balance, peace and harmony in the shape of the tree and branches but also incorporate the feminine curves of a woman. The 7 leaves represent each day of the week, as a reminder to live each day to it’s fullest.

I also wanted to incorporate Christina’s experiences in dealing with breast cancer and she said  “This piece reminds me so much of the roses I made out of ribbons for my friends and family while in the hospital” and was so grateful “for creating such a beautiful piece to benefit Right Action for Women. Proceeds from the necklace will help women at high risk for breast cancer get the screenings and testing they need to beat this disease.” Partnering with Christina was an honor, given the inspiration she has provided to millions of young women.

When my mom found a lump in her breast, she was still in her 30′s, and thought it would go away.  But by the time she went to see a doctor, it was too late.  Thankfully today, there is not only better technology, but much more awareness about the importance of routine breast exams.  Early detection is the key and I encourage all women reading this article to be vigilant as well.  Life is so precious that you should always let  your loved ones know how much they mean to you.

To read more about Right Action for Women, please visit – Christina Applegate Turns Jewelry Co-Designer to Help Fight Breast Cancer

Christina Applegate will always be known for her on-screen humor and charm, but after beating breast cancer, the star has also tacked on charitable spokesperson and co-designer to her resume! In honor of Breast Cancer Awareness Month, the pregnant actress lent a hand to jewelry designer Alex Woo to create a stylish new pendant necklace to raise money for her  Right Action for Women foundation. “This piece reminds me so much of the roses I made out of ribbons for my friends and family while in the hospital,” said Christina. “I am so grateful to Alex for creating such a beautiful piece to benefit Right Action for Women. Proceeds from the necklace will help women at high risk for breast cancer get the screenings and testing they need to beat this disease.” The tree and branches within the pendant–offered in both silver and gold–are designed to signify balance, peace, harmony and the curves of a woman. The seven leaves represent each day of the week, reminding women to live everyday to the fullest. To help ensure the early detection of breast cancer, visit and purchase your necklace just in time for Breast Cancer Awareness month in October. –Jessie Goldberg

Conde Nast Traveler (India) – The World in Your Hands

The Conde Nast Traveler has debuted the circulation of the magazine in India for the October- November 2010 Edition. And Alex Woo was given the honor of featuring a design from one of her travel inspired collections in the special issue named “The Launch Edition”.

Found on the Word of Mouth page, accessories that have been inspired from worldly journeys have traveled to the pages of the magazine’s first issue in India. Boldly placed between a London inspired ring and a shoe interpretation of the Brooklyn Bridge, Alex Woo’s Inca earrings are a cultural beauty.

The World in Your Hands. Alex Woo’s latest range of jewellery takes inspiration from Manchu Picchu (Inka earrings).

Daily Coterie + Sole – The Fix

Scene and Heard

What’s new with Alex Woo? “We are introducing the new Mini Additions, as well as custom mix-and-match charm bracelets, and our newest icon collection – the Little Signs that are my modern interpretation of the zodiac symbols,” says the designer.