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Posted on September 28, 2010 by edward
Alex Woo attended the unveiling of “The Big 5 Collection” gala event in New York City tonight. The Steuben sponsor event was hosted by Sports Illustrated swimsuit cover, runway model and AWF Goodwill Ambassador Veronica Varekova.
To support these animals natural habitat, starting in September through December 10% of all proceeds from these designs will benefit the African Wildlife Foundation, the leading conservation organization focused solely on the African continent. Since its inception in 1961, the AWF has protected endangered species and the land and habitat they depend on; promoted partnerships with the private sector to benefit local communities as a means to improve livelihoods, and trained hundreds of African nationals in conservation — all to ensure the survival of Africa’s unparalleled wildlife heritage.
A portion of the proceeds of all pieces sold within Alex Woo’s Sweni Collection is also donated to the African Wildlife Foundation. In the photo, Alex Woo is pictured with long time supporter of AWF, co-founder of the pioneering hip-hop label Def Jam and creator of Phat Farm, Russell Simmons.