July | 2009 | Alex Woo Jewelry

WJA Awards for Excellence

Alex Woo with Diane von Furstenburg

The Women’s Jewelry Association, founded in 1983, is the preeminent association of professional women in the jewelry, watch and related businesses. This year, they honored fashion designer Diane von Furstenberg with its 2009 “Hall of Fame Lifetime Achievement” Award.

Diane von Furstenburg is one of Alex Woo’s favorite style icons.

Fall TV: Gossip Girl Season 3

Alex Woo Little Big Vegas Spade

Gossip Girl returns this fall and it looks to be more delicious than ever! Premiering September 14th, the show follows the Upper East Siders to college and Blair, Dan, Georgina and Vanessa are all enrolled in NYU while Serena goes to Brown. Chuck runs his family’s business and Nate goes to Columbia University. As one of the big winners at the 11th annual Teen Choice Awards last month, Leighton Meester and Chace Crawford won Choice TV Drama Actress and Actor respectively while the series itself was voted as the best drama. Ed Westwick even got his share of victory, taking home the Choice Villain category so the show really is as they promote ‘WTF’ – Watch this Fall!

At Alex Woo, we can’t wait for our favorite characters and check out their latest wardrobe. However, we already got the scoop in the upcoming season Taylor Momsen is wearing the silver Sweni, and gold Vegas Spade and Club pendants and Leighton Meester is spotted in this stirring photo kissing Ed Westwick wearing the Little Big Vegas Spade.

Nylon – Turn on the charm

With her Little Icon collection, designer Alex Woo injects fun into fine jewelry by creating charms that are at once elegant ad playful. But Woo is quite serious about her mini masterpieces: “Each one is designed to stand alone like a piece of artwork,” says Woo, who has a background in sculpture, and designs and crafts each trinket in her New York City studio.

Music lovers may dig the tiny musical notes, but there are quirky combos for everyone: Try coupling a silver spade with a 14-karat-gold horseshoe for a little luck, or sport your initials in diamond-encrusted letters for a flashier look. The pendants can be fancy but also, as Woo insists, “classic enough to wear everyday.” – Rebecca Strauss

Rapaport – Was Vegas A Winner?

Rapaport July 2009 The downtown club crowd started a new trend by raiding the nearest locksmith for antique Victorian-style keys, often with a rusted or oxidized, almost “dirty” finish, which they put on a cord and dangle around their necks for a modern take on the key to love, life, success, knowledge or any other personal meaning that is key to the one wearing it. Now jewelers have taken that same key and rendered it in silver, gold or pave diamonds for a more upscale customer. A perfect example of this new trend can be seen in jewelry designer Alex Woo’s Little Luck collection. She has created a key icon which is available in silver, yellow gold and white/yellow gold with diamonds.