Rapaport – Trendwrap

Rapaport July 2007Jewelry fashion is moving toward a more minimal look, and clean lines have become ever more important as a single piece is called upon to make an important statement.  Elongated shapes with diamonds provide drama with simplicity for maximum impact.  Alex Woo’s Sienna Stick necklace in 14K white-gold with diamonds, best exemplifies this new trend!

Elle’s Greatest Hits

Elle July 2007By Nina Garcia

With Kelly Clarkson gracing the cover of Elle’s Music Issue, you know it is going to be good. Inside, the American Idol shares her thoughts about her life, the music industry and about her ‘type’ – “I can’t stand pretty boys. The guys I date are the just-rolled-out-of-bed, scruffy type. Baseball cap, flannel shirt. Like Luke on Gilmore Girls.”

With a feature inside Elle dedicated to Shops – Greatest Hits “the love affair between the music industry and fashion couldn’t be stronger these days, with looks from spring and fall channeling the most dramatic trends from hip-hop to hippie. Whether you’re feeling inspired to lighten up this summer with breezy tie-dyes, sharpen your edge with fierce, neo-punk accessories, or incorporate hints of raveresque neon, the key is to selectively update your closet and, at the same time, as music legends have done before, stay true to your roots. Shown on the page include Alex Woo’s Little Notes collection.”

WWD Accessories – Tambourine Dream

WWD July 2007Biljana

Some of the season’s best accessories, like these standout silver pieces, suggest the style of a Sixties songbird. Gracing the cover of WWD Accessories Supplement for July 2007 is the gorgeous Serbian 5′ 9″ model Biljana wearing Sweetface (a line co-founded by Jennifer Lopez) and Alex Woo’s Lexi sterling silver, blue topaz, garnet, iolite and peridot rings. Blending conventional pieces with contemporary accents, the dress and rings are timeless and ladylike, but also somewhat rebellious and anything but ordinary. True diva-attitude.

Born October 4th, Biljana (Starcevic) used to work for Switzerland’s most-read women’s magazine, Annabelle, before she went to New York to start modelling. Currently, the Libra is represented by New York Models.

Just some of the other famous models that have been photographed with Alex Woo jewelry include Yamila Diaz-Rahi, Daniela Urzi, Molly Sims and Alessandra Ambrosio and Eva Herzigova.