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Alex Woo immortalizes Vegas with diamonds and gold
By Jennifer Henry
Luck is the four-letter word here. Just like Andrew Dice Clay’s favorite expletive, it too has its ups and downs. Good luck led a lost Rafael Rivera to an undiscovered oasis on the meadows of the Las Vegas Valley back in 1829. Bad luck exposed the unflattering late-night snapshots of your favorite celebutante’s drunken, quickie nuptials and post-party annulment.
We’re built on that unpredictable foundation and though everyone knows the house always wins in the end, adventure can be found in the thrill of risk and the possibility of reward for your wager. Lately, it seems everyone is trying their luck here. Vegas themes abound in every genre, film and TV have made the most of our colorful setting, the music industry has found its new Sodom and Gomorrah, and even high fashion is hot on Sin City references.
Alex Woo, it-girl jeweler for the fashion-forward, placed her bets on Vegasmania with her newest collection of super-sleek and chic charms. Her Vegas collection uses playing-card suits, crafted in her signature style: simple, subtle and enticing.
Vegas features clubs, diamonds, hearts and spades in silver, yellow gold, and best of all, white gold with diamonds. According to Woo, she crafts her designs to include “that exciting spark of what’s hot” without sacrificing the timeless quality that has brought her brand acclaim. The 30-year-old designer bet her handcrafted charms would embody the spirit of Las Vegas. A native New Yorker and a world traveler, she says of our dazzling city: “I thought that it captured the excitement of Times Square, but was just so much glitzier.”
Her collection of mini-pendants has already proved promising, catching the eye of trendsetting starlets such as Drew Barrymore, who layers Woo’s spade pendant with a “7″ in diamonds from her famed Little Numbers collection.
Dedicated to promoting personalized accessories, Woo delights in the intimate connection her collectors have with each piece. She cites the “great inspiration” she derives from knowing that she has “touched their lives in some small way” and hopes that “these lucky charms can make someone’s life a little better, a little happier, and even a little luckier.”
Ice Accessories, in Caesars Forum Shops, will be the first to offer Vegas in Las Vegas. As for lucky charms, I’ll take mine in diamonds.
Designers are making it easy for consumers to get involved with charitable causes! Proceeds from merchandise by designers, including Alex Woo, Paper Denin & Cloth, Target and Sean Combs, are donated to breast cancer charities. A percentage of the proceeds from Alex Woo’s little pink heart necklace are donated to an organization that raises the awareness of breast cancer.
Boots and Blues: Eva Longoria is photographed wearing her favorite Little Numbers “9″ necklace, to honor her hubby man, Spurs basketball player, Tony Parker.
Eva Longoria is definitely Wisteria Lane’s hottest housewife! The Desperate Housewives actress looks stunning in her pink dress, accompanied with her favorite gold “9″ necklace from Alex Woo’s Little Numbers collection. Eva has been seen wearing this piece all over town, in support of her husband Tony Parker who is the #9 player for the San Antonio’s Spurs.
Think pink and do your part to promote breast cancer awareness — one lip gloss at a time!
Featured is Alex Woo’s Little Pink Heart necklace, available exclusively at AlexWoo.com.
Fashion icon Sarah Jessica Parker in the October issue of InStyle, reveals in an exclusive interview how she’s missing the Sex girls. “When the show wrapped they thought they’d be together again in a film version that wasn’t to be. ‘The goodbyes were painful, but we thought we’d be doing the film. If I’d known that was the real goodbye, they would have had to take me to a hospital.’”
In the “Little Indulgences” jewelry section, Alex Woo’s sterling-silver drop earrings with amethyst positively bring sparkle to the page. As one of the “savvy splurges for under $500″ it is truly a great gift for yourself or for your loved ones.
Make this season (and you!) shine with great jewelry finds from So-Cal’s hippest, hottest designers!
Show them off: Your hands wil love looking glam! Alex Woo’s Fiona stackable baguette rings in peridot, garnet and blu.
Art & Craft: Thes rings are more than jewelry — they’re wearable art. Alex Woo’s Linda stackable tear shaped rings are shown in citrine, blue and amethyst.
Hot and cool: Show off your hip sense of style with these easy pieces. Sienna cuff (sterling silver), Little Number stacking rings (silver).
A nice ring to it: Raise your hand if you love these stackable beauties, Roxy solitaire rings in white, garnet and peridot.
Sumptuous silver: Can a girl ever have too much? Sienna bangles-round silver, Malia silver rings with gold flower charm.