May | 2005 | Alex Woo Jewelry

Maxim’s Hot 100 – Rachel Perry

Rachel Perry Maxim May 2005 Maxim’s Hot 100 – always featured in the June issue — is the definitive list of the 100 up-and-coming women in film, television, music, sports, and fashion who will dominate our cultural landscape for the next 12 months. Not to be discounted, even the New York Times Magazine has said the Hot 100 was one of Hollywood’s prime casting guides.

On Sunday, May 22nd, VH1 aired “Maxim Hot 100″ special hosted by the network’s own “All Access” star Rachel Perry, who has made Maxim’s list multiple times in the past and has worn Alex Woo’s jewelry numerous times. The fast-paced one-hour program featured interviews with the lucky winners as well as looks at their accomplishments since last year. It is was not surprising that “Desperate Housewives” star Eva Longoria was ranked #1.

For the event, Pontiac and Maxim co-sponsored a nationwide online contest called “Pick Me Up” featuring Maxim Hot 100 model Rachel Perry and the new 2006 Pontiac Solstice roadster. The winner with the best pick-up line received a brand new 2006 Pontiac Solstice hand-delivered by Perry. In the ads, the VH1 VJ wore Alex Woo’s Sienna Cuff so “every line, every curve, is shaped by pure desire.”

The New York Times – Pulse: Winning Numbers

New York Times May 2005 By ELLEN TIEN

“The nameplate necklace and the diamond good luck pendant are officially over. The summer’s chic sparklers are Alex Woo’s Little Numbers necklaces: silver, gold or pavé diamond charms strung on a ball-chain necklace.

Published: 05 – 08 – 2005, Late Edition – Final, Section 9, Column 3, Page 3

Fun Fact: Fast forward ten months and Alex Woo’s Vegas Collection is recognized again in the New York Times Sunday Styles.

The Atlanta Journal – Constitution: Desperate for a Gift? Let the ‘Housewives’ Guide You!

Atlanta Journal Constitution May 2005 By Michelle C. Brooks

Even if she doesn’t live on the “Desperate Housewives’” Wisteria Lane, every mother experiences desperation from time to time. Whether she’s highly organized, frenzied, quirky or an all-out fashionista, there’s a gift to suit her personality.

The Arsty Mom: Susan

She’s quirky, klutzy, and still happy to wear the macaroni necklace you gave her years ago.

Alex Woo Little Seasons Daisy (necklace and earrings), these whimsical, delicate daisies symbolize the free spirit in every woman, plus they’re a fun way to put a smile on Mom’s face. Daisy pendant and chain are available in silver and gold at Etc. East in Atlanta, 770-434-6360.

Jezebel – Luxury

Jezebel May 2006 Vanessa Marcil graces the cover of this month’s luxury Atlanta magazine. A soap opera star from General Hospital that also became famous on TV shows 90210 and Las Vegas she details her tough childhood to super stardom in the exclusive feature.

Within the fashion section, Alex Woo’s Zahrah double flower earrings share the spotlight with a pair of Jimmy Choo’s ‘Number’ ankle-wrap flats. Woo and Choo… perfect together.

Zink – WHO WHO?

Zink May 2005 By Jenny Lee
Photographed by Fumito Shibasaki

You may not yet be familiar with her name, but Alex Woo will undoubtedly win you over with her designs.

I’m well aware that many women would not appreciate being called “cute” (mainly because we’d rather be referred to as drop-jaw gorgeous), but every now and then you come across someone who really exemplifies the best possible meaning of the word “cute,” which is how I felt when I met Alex Woo, 30, the jewelry designer who’s best known for her “little numbers” collection (an elegantly simple – and yes, cute – collection of pieces that are accented by well, you guessed it – numbers). But believe me, when I say “cute,” I mean petite and sweet with a winning smile, and so charming that you’re not even the least bit annoyed by the fact that she also happens to be incredibly talented.

Having grown up in New York City, she studied fine arts for most of her life, specializing in sculpture, but about three years ago she started to think that she would enjoy sharing her artistic vision with more people, and so she started designing the jewelry line. She finds the work extremely rewarding as she is still working with her hands (every piece is hand-finished and, of course, she’s the one who creates the molds), and she’s certainly fulfilled her desire to share as her work is carried in over 100 stores around the globe.

When I met her at her studio in Chinatown, she was wearing a number eight diamond necklace and I asked her to tell me about her most famous collection, which is reminiscent of the nameplates that Sex and the City brought back in style a few years ago, but better. She told me that it was an instant hit, and she thinks it has to do with the fact that people love personalization and secrets. “Everyone has a number that has a special meaning, maybe just for themselves, or maybe for some one special in their life.” Of course, I inquired about the number 8 that she was wearing and she said that she certainly changes day by day but her eight necklace was one of her favorites since eight is a lucky number in China.

Moving on to her newest collection, she explained that she was inspired by movement, light, and reflection. She went on to say that she really thinks about designing pieces for appropriate seasons, thinking ahead to whether people will need something for a turtleneck sweater or whether a bracelet will be seen on a totally bare arm in the heat of summer. The Nevis collection has very light pieces in fringe that have great movement. The Calypso line is delicate and each silver leaf is hand sculpted to make sure it reflects the precious gems they are paired with. And if you’re more interested in reflection but are looking for something with a bit more weight, then you’ll be drawn to the Lucia collection, which have a high contrast finish and is crafted to reflect the light and colors around you. Yes, maybe a lot of Woo’s work can be considered cute, but trust me, cute may be overused as a word, but in reality it’s pretty rare, and when you come across it, you’ll know. Visit Alexwoo.com.

InStyle – Cheap Chic

Instyle May 2005 Teri Hatcher is ‘Desperate’ and loving it in this summer edition of InStyle. With the hottest show on TV and a certain new golden accessory on her trophy shelf, we should all be so desperate. As she states in the feature story, “My parents taught me there was no space to feel good about myself without being hurtful to someone else. I’m trying to find the place to let myself deserve something for a while. Like the Golden Globe: I know that winning doesn’t mean I’m ‘better’ than the other nominees. But I also don’t have to go, ‘I didn’t deserve it.’ . . .”

Speaking of deserving, Alice Rose Hurley asks InStyle readers – “Want to bring a little sparkle to the season’s new styles? Our choices (all with affordable price tags of $250 or less) offer something for everyone” in the Cheap Chic Real Deals article. Featured in the Prep School section, Alex Woo’s Cindy Necklace may remind you of a “summer in Nantucket.”