CBS - Alex Woo designs special piece for Stand Up to Cancer telecast

(CBS News) Celebrity jeweler Alex Woo has teamed up with Stand Up to Cancer to create a new pendant for the charity's third annual fundraising telecast to be broadcast next month. The design features Woo's take on the Stand Up To Cancer logo made out of 14-karat yellow gold and sterling silver.

A portion of the profits will go to the organization. "I stand up for my mother, grandmothers, and aunt who have all been affected by cancer," said Woo in a statement. "I'm also standing up for the fighters, survivors, and those who have been affected by it as well. My hope is that we can one day make this a thing of the past. Stand Up To Cancer is a remarkable organization and I'm thrilled to lend my support in any way I can." Actors Julia Roberts, Samuel L. Jackson, Emma Stone, Michael Douglas and other celebrities are all confirmed to participate in the broadcast, which is being telecast live from the Shrine Auditorium in Los Angeles Sept. 7. Gwyneth Patrow will serve as one of the show's executive producers. "This broadcast has become a global call-to-action for all those touched by cancer" Paltrow said. "Like so many people, I know what it's like to lose a family member to this disease, and I'm honored to stand up in my father's memory."
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